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Phone displaying messages sent from Bank Mandiri through WhatsApp

Posted: Thu Feb 20, 2025 5:00 am
by sumaiyakhatun27
With the addition of a number that was well known to their customers, messaging became familiar and communication more convenient. Through WhatsApp, customers could now receive more detailed information about the installment plans and how to access them via URL.


It also became easier for customers to access support agents, if necessary, via a direct response through WhatsApp messaging or by tapping on the 14000 service number to initiate a call.

To streamline the credit card application process, Bank Mandiri focused on india mobile database simplifying the verification process. Customers would receive push notifications asking them to verify their identities by replying directly through WhatsApp.


To confirm their identities, customers would receive a unique code—personalized to include their birth date—they could use to verify their submitted application.

Conversation between Bank Mandiri and customer via WhatsApp
With this crucial part of the application process now automated, calls to live agents decreased and application approvals started to grow.


“By increasing the number of push notifications through automation, Bank Mandiri can issue more credit cards to qualified customers and in turn increase revenue from credit card purchases,” said Bank Mandiri Senior Vice President Sunarto Xie.