The challenge: Friction on the path to purchase
Posted: Thu Feb 20, 2025 5:01 am
Surface your most popular products by customer type. Re-targeting leads that abandoned a checkout experience? This is a great opportunity for businesses to re-surface the products that they expressed interest in and even make a few recommendations based on engagement on your e-commerce site.
Build relationships with relevant promotions over time. Don’t paralyze customers with choice. Instead, encourage opt into messaging early on in the e-commerce experience so that you can nurture a connection with the right products over time.
Friction in the buyer journey has a tendency to find its way to a business’ bottom israel mobile database line in the form of leaky marketing funnels, increases in cart abandonment, and bounce rates off of your typically high intent web pages. In fact, more than 80% of online shoppers surveyed in 2020 said they abandoned their shopping cart because of problems like these.5 But it doesn’t have to be this way, particularly if you’re thinking about using messaging to reduce e-commerce friction points.
So, how can a strong messaging strategy can help reduce friction? Here are some key tactics:
Start a two-way conversation. Buyer friction can happen for a variety of reasons, but one of the most common causes is when customers can’t find the information they need. If they’ve opted into receiving messages from your business, you can follow-up with buyers that drop-off and potentially re-engage them with a two-way conversation.
Build relationships with relevant promotions over time. Don’t paralyze customers with choice. Instead, encourage opt into messaging early on in the e-commerce experience so that you can nurture a connection with the right products over time.
Friction in the buyer journey has a tendency to find its way to a business’ bottom israel mobile database line in the form of leaky marketing funnels, increases in cart abandonment, and bounce rates off of your typically high intent web pages. In fact, more than 80% of online shoppers surveyed in 2020 said they abandoned their shopping cart because of problems like these.5 But it doesn’t have to be this way, particularly if you’re thinking about using messaging to reduce e-commerce friction points.
So, how can a strong messaging strategy can help reduce friction? Here are some key tactics:
Start a two-way conversation. Buyer friction can happen for a variety of reasons, but one of the most common causes is when customers can’t find the information they need. If they’ve opted into receiving messages from your business, you can follow-up with buyers that drop-off and potentially re-engage them with a two-way conversation.