How Marketing Agencies Are Marketing
Posted: Thu Feb 20, 2025 5:30 am
forecasts for the development of AI technologies in Russia and the world.
Their Services in 2024 - Image 2
At the time of the study, only three companies from the sample had implemented projects based on artificial intelligence.
Online publishing platforms
Digital agencies prefer to place materials in specialized media about marketing, such as VC, Sostav, Cossa, AdIndex, Adpass, Advertology, ppc.world and Seonews. Also popular are RB, Forbes, Inc.Russia and Business Secrets.
Corporate blogs and news sites are used to reach a wide slovenia cell phone number list audience interested in marketing. This allows agencies to share successful projects and demonstrate openness to dialogue.
For maximum coverage and increased brand visibility, agencies choose federal media: Kommersant, TASS, RBC, Vedomosti, AiF, Gazeta.ru and Rossiyskaya Gazeta. These resources provide a multi-million audience and a significant presence in the media space.
Key offline events for promotion
Large companies actively participate in conferences such as AdIndex, NRF, Russian Advertising Week, RIF and other significant industry events.
Mid-market agencies attend events at AdIndex, PRoMediaTech, RIF, as well as industry events such as Upgrade Retail and ECOM Expo.
Small companies are more often present at regional events aimed at small and medium businesses, including the events of the My Business platform and the Entrepreneurship Week festival. They also participate in creative festivals and youth events.
Their Services in 2024 - Image 2
At the time of the study, only three companies from the sample had implemented projects based on artificial intelligence.
Online publishing platforms
Digital agencies prefer to place materials in specialized media about marketing, such as VC, Sostav, Cossa, AdIndex, Adpass, Advertology, ppc.world and Seonews. Also popular are RB, Forbes, Inc.Russia and Business Secrets.
Corporate blogs and news sites are used to reach a wide slovenia cell phone number list audience interested in marketing. This allows agencies to share successful projects and demonstrate openness to dialogue.
For maximum coverage and increased brand visibility, agencies choose federal media: Kommersant, TASS, RBC, Vedomosti, AiF, Gazeta.ru and Rossiyskaya Gazeta. These resources provide a multi-million audience and a significant presence in the media space.
Key offline events for promotion
Large companies actively participate in conferences such as AdIndex, NRF, Russian Advertising Week, RIF and other significant industry events.
Mid-market agencies attend events at AdIndex, PRoMediaTech, RIF, as well as industry events such as Upgrade Retail and ECOM Expo.
Small companies are more often present at regional events aimed at small and medium businesses, including the events of the My Business platform and the Entrepreneurship Week festival. They also participate in creative festivals and youth events.