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We love giving them as much as we love receiving them. Now, what if you could combine these two positive experiences? One way to accomplish this is to offer a gift every time a customer purchases something for someone else. This will motivate someone to buy a gift from you because they know they can get extra value and get something for themselves. Holiday email marketing example: taco bell subject line: Buy a $ e-gift card and get a $ ebonus card Holiday email blast example promote a giveaway and get an extra gift card – from taco bell.

A holiday email blast from taco bell featuring switzerland whatsapp data giveaway type offers. Source: reallygoodemails For their holiday campaign, Taco Bell came up with a clever idea. Every time you purchase a USD gift card, they will give you an additional USD gift card for free. In other words, by buying someone a gift, you are also receiving a gift. If you and your friends or family are big taco bell fans, this is an experience you'll want to share.

So why is it so good? What I appreciate most about this campaign is the overall idea behind it. Instead of offering a significant discount code for a single purchase, they: make the buying experience more positive because the person buying the gift also receives a gift of their own and ensures the customer comes back to them and potentially spends more than the dollar amount on the prepaid card.