Blue, bluer, bluest
What always and everywhere comes back at KLM is the color blue. In every photo and every video, on all channels, also on the website and also in the clothing of the staff. And admit it, if you see a lady walking at the station in a light blue suit, then you know immediately that she works at KLM.
Also the personal and fast way of responding to questions has been well thought out. It ties in with their values and indirectly supports the colour and the rest of the house style elements. What KLM also does very well on Instagram is posting photos that appeal to the imagination and are also easy for customers to understand and possibly adopt.
For example, look at their Instagram posts with the paper airplanes. You recognize KLM at a glance and they draw attention to a destination. Also in a way that can easily be copied, so if customers copy that and post their own photo with #KLM on Instagram, they actively help to draw attention to the brand. A creative and effective way to make your brand visible.
In short: defining your corporate identity and brand is hong kong mobile number certainly necessary, but make sure that it is flexible enough to present yourself in the right way, within the context of each medium. And if the way in which a medium is used changes, you must of course be able to go along with that. It is a bit like Bob Ross: a touch here and a touch there and the effect is enormous!
Interesting of course, such an example of an airline. But this article is about healthcare. Why is a strong online identity so important for healthcare organizations, especially now?
Market forces & digital healthcare customers
Consumers, and that includes healthcare customers, are becoming increasingly digital. We search for information about complaints, healthcare institutions and doctors online and read reviews from other patients. People trust what others say about your organization online. That is why it is very important to be present in places where opinions about you are shared.
Consumers also no longer choose the healthcare provider that is closest to them, but someone that suits them best. The sector is therefore increasingly subject to market forces. And that means that a strong online identity for healthcare institutions and healthcare professionals is now incredibly important.