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Tthe construction of the new platform

Posted: Mon Dec 23, 2024 5:40 am
by arzina998
3. IT takes three to tango
The ability to scale alone is not enough. Many apps and websites are still built with conventional structures in mind (for example, x number of servers), or a certain load on the underlying database. Anything that is out of step with this causes problems. When developing a website or app for a new campaign, peak loads must therefore be taken into account in the development phase. Developers and operations must be closely involved in

An additional advantage of using public clouds is that developers of a website or app can test very quickly under simulated conditions whether the expected load can be handled in a good way. If this process is handled properly, from the conception of the idea to development and implementation, much can be gained. The faltering IT will no longer be a risk.

Sounds far-fetched, because as a marketer you just want things to work and how likely is it that you will have to deal with failing IT? The fact is that you benefit from being able to rely on IT and that is why close cooperation with the IT department is key . You are the one who has the insight when your campaign is going to generate large hong kong mobile number search numbers of visitors and the IT must be aligned with that.

The fact is that you benefit from being able to rely on IT and that is why close cooperation with the IT department is key.

That is why it is a good idea to sit down with the IT department or the party to which the IT infrastructure has been outsourced. You can then find out whether your plans are in line with the technical possibilities that are available to you. If they are not sufficient, it should be discussed whether there are no other options. Consider using combined services, such as a public and private cloud, in addition to your own IT. Linking these together is best left to a specialized cloud broker , who orchestrates all IT and is closely involved in the DevOps process.

The future is digital
IT will become increasingly important for marketers in the coming years. Where currently down websites and apps are the biggest concerns, this will apply to all aspects of marketing in the near future. From delivery to the customer journey and conversion. Developments such as marketing automation, big data, augmented reality & VR and AI will determine marketing in the coming years and many questions from IT platforms.

The marketer of 2017 therefore ensures that he knows what the current IT solutions can handle and what is needed in the future. The collaboration with the IT department must therefore be intensified and it is quite possible that you will have to switch to one or more cloud providers. Together you will quickly find out whether the available IT is sufficient for your marketing plans.