Return process data
Posted: Sat Feb 22, 2025 4:28 am
First, you need a rockstar-ready return policy. 63% of online shoppers will check your return policy before making a purchase.
But a great return policy isn’t just necessary for acquiring customers. It’s also crucial for keeping them coming back for more . According to a CommerceHub study, 48% of those same shoppers say they would buy more online if the retailer offered easy returns.
Return Policy - Customer Retention
Return Policy – Customer Retention (Image Source: CommerceHub)
A friendly return policy means happier customers. It also means better sales and a lower churn rate.
Studies find that stores with inflexible return policies experience a nearly 9% reduction in net sales , and their shoppers are three times more likely to walk away.
Return process data (Image source: Narvar )
But it's not just good for improving customer satisfaction. An algeria phone number data impressive return policy and hassle-free process contribute to your overall customer experience and retention.
Chubbies, an online clothing retailer, saw this in action when it cut its return times by 50% and saw an immediate improvement in customer experience. Production manager James “Tater” Hargett explains:
This effortless returns experience is key to maintaining customer loyalty and repeat customer purchases.
Since the most important factor in building customer loyalty is reducing customer effort, James punched him on the nose.
So how do you create a great return policy? First, let’s look at some examples of customer-friendly policies and see how the big dogs do it.
Example 1 – ULTA
Ulta
Ulta
This beauty powerhouse also keeps its word: If a customer orders a foundation that doesn't suit them, the return process is easy and straightforward . Offering consumers multiple avenues for return, the brilliance of Ulta's return policy is not only how generous it is, but flexible.
It's also how readable it is. Take a look at a quick analysis:
But a great return policy isn’t just necessary for acquiring customers. It’s also crucial for keeping them coming back for more . According to a CommerceHub study, 48% of those same shoppers say they would buy more online if the retailer offered easy returns.
Return Policy - Customer Retention
Return Policy – Customer Retention (Image Source: CommerceHub)
A friendly return policy means happier customers. It also means better sales and a lower churn rate.
Studies find that stores with inflexible return policies experience a nearly 9% reduction in net sales , and their shoppers are three times more likely to walk away.
Return process data (Image source: Narvar )
But it's not just good for improving customer satisfaction. An algeria phone number data impressive return policy and hassle-free process contribute to your overall customer experience and retention.
Chubbies, an online clothing retailer, saw this in action when it cut its return times by 50% and saw an immediate improvement in customer experience. Production manager James “Tater” Hargett explains:
This effortless returns experience is key to maintaining customer loyalty and repeat customer purchases.
Since the most important factor in building customer loyalty is reducing customer effort, James punched him on the nose.
So how do you create a great return policy? First, let’s look at some examples of customer-friendly policies and see how the big dogs do it.
Example 1 – ULTA
Ulta
Ulta
This beauty powerhouse also keeps its word: If a customer orders a foundation that doesn't suit them, the return process is easy and straightforward . Offering consumers multiple avenues for return, the brilliance of Ulta's return policy is not only how generous it is, but flexible.
It's also how readable it is. Take a look at a quick analysis: