Optimize videos for mobile devices
Posted: Sat Feb 22, 2025 5:08 am
The vast majority of users who see your PPC ad on Facebook will do so on their mobile phone. Therefore, it is essential to optimize your video content to look its best on a smartphone screen. Make sure your videos display correctly on all mobile screen sizes.
It is important that no part of the video is cropped when viewed on a mobile screen. In general, videos in a square 4:3 format work better on smartphones than regular landscape views.
Your video should be understandable even without sound
Most video views on Facebook are done honduras phone number data without sound, so it’s ideal to create an ad that communicates your message without users having to listen to it. That’s why it’s a good idea to add important information to your video as text or captions. It’s better to show it than to say or write everything. For example, if you sell sporting goods, it’s not enough to just say what their advantages are over the competition. A much better strategy is to show users in the video different activities they can do with the product.
Remember: Seeing once is better than hearing a hundred times.
A few words in conclusion
Over the years, Facebook has transformed from a photo and post sharing platform into a place that marketers rely on to promote their products and services. The advantage of these PPC ads is based on their perfect targeting - Facebook stores an incredible amount of information about its users, which you can use to precisely target your ads based on demographics and interests. This way, you can create an audience that perfectly matches your idea of the ideal customer.
It is important that no part of the video is cropped when viewed on a mobile screen. In general, videos in a square 4:3 format work better on smartphones than regular landscape views.
Your video should be understandable even without sound
Most video views on Facebook are done honduras phone number data without sound, so it’s ideal to create an ad that communicates your message without users having to listen to it. That’s why it’s a good idea to add important information to your video as text or captions. It’s better to show it than to say or write everything. For example, if you sell sporting goods, it’s not enough to just say what their advantages are over the competition. A much better strategy is to show users in the video different activities they can do with the product.
Remember: Seeing once is better than hearing a hundred times.
A few words in conclusion
Over the years, Facebook has transformed from a photo and post sharing platform into a place that marketers rely on to promote their products and services. The advantage of these PPC ads is based on their perfect targeting - Facebook stores an incredible amount of information about its users, which you can use to precisely target your ads based on demographics and interests. This way, you can create an audience that perfectly matches your idea of the ideal customer.