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Discover programmatic automation, an innovative approach that optimizes business processes through artificial intelligence. Learn how this technology can improve efficiency, reduce costs, and free up time for strategic tasks. The B2B marketing landscape has undergone a real transformation with the emergence of programmatic automation . This approach is revolutionizing the way companies generate and manage their leads. By leveraging advanced algorithms and sophisticated targeting techniques, marketing teams can now orchestrate more targeted and effective campaigns. The cost and time benefits are not only significant, but they also pave the way for more agile and measurable practices. Table of Contents the importance of precise targeting One of the key features of programmatic automation is the ability to achieve ultra-precise targeting.