Create your first campaign in Mailchimp
Posted: Sat Feb 22, 2025 5:49 am
Campaigns are where you’re going to send your message to your audience – whether that’s an ad, a landing page, or an email – so let’s dive into how we can do that!
An example: Let’s say you want to create a newsletter and send it to your audience. Once you’ve developed the newsletter in a template, it’s time to create your first campaign.
To create an email campaign:
1. Go to Campaigns and click Create Campaign
2. Select Email, enter a campaign name and click Get Started
3. In the To section, click Add Recipients and select the list you want to send the email to; you can also select specific segments or labels within the list if you've segmented your audience in some way.
4. Click Save and move to the From section; enter the name and email address you want the message to come from and click Save.
5. Next, in the Subject section, click Add Subject uae cell phone number list and enter the subject and preview text for the email – write something that will make your email stand out! Click Save and move on to the next section
6. In the Content section, click Email Design and select the template you want to use for your email; Mailchimp will show you the editor page again so you can review the content and make any last-minute changes to the design*.
*If you prefer, you can also use this step to add content and design your email rather than using the Template feature to add content earlier - this is a personal preference.
7. Once your content is ready, you have the option to connect your Facebook and Twitter accounts to the message so that Mailchimp can automatically share your campaign with your followers – this step is optional.
8. Finally, you'll see a bulleted list at the bottom of the page that summarizes what you do and don't include in your email; be sure to review this list to make sure you track everything you want to track in the email.
9. Click Send and confirm or, if you want to send the email at a later time, click Schedule and select the time you want the email to be sent.
An example: Let’s say you want to create a newsletter and send it to your audience. Once you’ve developed the newsletter in a template, it’s time to create your first campaign.
To create an email campaign:
1. Go to Campaigns and click Create Campaign
2. Select Email, enter a campaign name and click Get Started
3. In the To section, click Add Recipients and select the list you want to send the email to; you can also select specific segments or labels within the list if you've segmented your audience in some way.
4. Click Save and move to the From section; enter the name and email address you want the message to come from and click Save.
5. Next, in the Subject section, click Add Subject uae cell phone number list and enter the subject and preview text for the email – write something that will make your email stand out! Click Save and move on to the next section
6. In the Content section, click Email Design and select the template you want to use for your email; Mailchimp will show you the editor page again so you can review the content and make any last-minute changes to the design*.
*If you prefer, you can also use this step to add content and design your email rather than using the Template feature to add content earlier - this is a personal preference.
7. Once your content is ready, you have the option to connect your Facebook and Twitter accounts to the message so that Mailchimp can automatically share your campaign with your followers – this step is optional.
8. Finally, you'll see a bulleted list at the bottom of the page that summarizes what you do and don't include in your email; be sure to review this list to make sure you track everything you want to track in the email.
9. Click Send and confirm or, if you want to send the email at a later time, click Schedule and select the time you want the email to be sent.