Are you good at SEO? Website design ? Social media promotion? It’s best to sit down and list the services you’d like to offer, and then really think about whether those services are your best assets.
Knowing your expertise from the beginning can really help in the long run. Plus, as the work starts to pile up, you’ll have a better idea of what tasks you can pay independent contractors for. Ideally, it’s best to keep your core expertise in-house. But for additional tasks, you may want to consider outsourcing.
Businesses can sometimes worry about being too niche and missing out on customers, but think of it this way: if you offer a few really great services, you'll get customers who need those services, and in return, you'll be doing work that you really want to do (plus, it's work that you're great at).
Another thing to consider at the beginning is who you want to offer your services to and how.
Do you want to work directly with end czech republic cell phone number list customers or do you want to outsource your services to other companies that want to carry out specific projects?
Making this decision up front will help you avoid any confusion about where your agency fits into the “food chain,” so to speak, of the companies you work with. Plus, it will help you better prepare for the types of clients you want to pursue when prospecting.
For example, if you don't work directly with end clients, it's best to prospect with larger agencies that don't have your specific expertise in-house.
Brand and identity
As a marketer, it’s probably a no-brainer: you need a brand!
But to be honest, this can sometimes be easier said than done. Especially in the beginning, when you have a million other things going on in your business, your branding can sometimes get overlooked.
At the top of the food chain" or subcontractor
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