5 Interactive Content Examples that Will Engage Your Audience
Posted: Sat Feb 22, 2025 6:01 am
Maintaining audience engagement has been a tricky challenge because many companies are fighting for user attention.
Therefore it’s important to offer your leads more interesting content, so they can go further in the sales funnel.
Since interactive content has been a great solution to get better results in digital marketing, you should consider using it in your strategies.
The reason for that can be seen in a study by Demand Metric and Ion Interactive. They have analyzed what type of content makes users engage and move forward in the buyer journey.
The conclusion is: interactive content has a fundamental role in this france cell phone number list process. 96% of those surveyed believe that this type of media affects a lead’s decision-making throughout his journey.
In this post, we’ll show you some interactive content examples. Let’s learn how it can be used to maximize your marketing strategy results.
5 Examples of Interactive Content Types
What are the Benefits of Interactive Media?
Wrap Up
What Is Interactive Media?
Interactive media is any type of content that has an interactive element. It allows the user to participate by completing actions, like clicking or typing.
Depending on these actions, information can be revealed or a personalized outcome can be shown to the user.
The audience tends to see more value in interactive media because it’s more interesting and attractive. It allows the user to test his knowledge, compare products or services, compete for a prize, consume information faster, and so on.
INTERACTIVE CONTENT GUIDE
5 Examples of Interactive Content Types
There are several types of interactive content, and we’ll show you 5 of them below.
1. Quizzes
The quizzes are a type of interactive content that show the user questions. After he responds to all of them, an outcome gives some useful information about a problem that he has.
As the responses are given by the user, the application calculates them. Consequently, the outcome is personalized according to the needs of the user.
Users love quizzes and an example of this can be seen in the success of BuzzFeed. Their quizzes are often silly, but people like to answer questions and see their results.
2. Calculators
Calculators are a great type of content, especially for the decision stage. As the lead understands that you can help him solve a problem, he starts to consider buying your product or service.
Interactive calculators can help your lead learn, for example, the amount of money that will be saved after purchasing your product.
In addition to that, calculators may allow for comparison among products or help the user to find out how much money must be saved monthly to achieve a long-term goal.
These are just some examples that show how interactive calculators are useful and engaging.
Therefore it’s important to offer your leads more interesting content, so they can go further in the sales funnel.
Since interactive content has been a great solution to get better results in digital marketing, you should consider using it in your strategies.
The reason for that can be seen in a study by Demand Metric and Ion Interactive. They have analyzed what type of content makes users engage and move forward in the buyer journey.
The conclusion is: interactive content has a fundamental role in this france cell phone number list process. 96% of those surveyed believe that this type of media affects a lead’s decision-making throughout his journey.
In this post, we’ll show you some interactive content examples. Let’s learn how it can be used to maximize your marketing strategy results.
5 Examples of Interactive Content Types
What are the Benefits of Interactive Media?
Wrap Up
What Is Interactive Media?
Interactive media is any type of content that has an interactive element. It allows the user to participate by completing actions, like clicking or typing.
Depending on these actions, information can be revealed or a personalized outcome can be shown to the user.
The audience tends to see more value in interactive media because it’s more interesting and attractive. It allows the user to test his knowledge, compare products or services, compete for a prize, consume information faster, and so on.
INTERACTIVE CONTENT GUIDE
5 Examples of Interactive Content Types
There are several types of interactive content, and we’ll show you 5 of them below.
1. Quizzes
The quizzes are a type of interactive content that show the user questions. After he responds to all of them, an outcome gives some useful information about a problem that he has.
As the responses are given by the user, the application calculates them. Consequently, the outcome is personalized according to the needs of the user.
Users love quizzes and an example of this can be seen in the success of BuzzFeed. Their quizzes are often silly, but people like to answer questions and see their results.
2. Calculators
Calculators are a great type of content, especially for the decision stage. As the lead understands that you can help him solve a problem, he starts to consider buying your product or service.
Interactive calculators can help your lead learn, for example, the amount of money that will be saved after purchasing your product.
In addition to that, calculators may allow for comparison among products or help the user to find out how much money must be saved monthly to achieve a long-term goal.
These are just some examples that show how interactive calculators are useful and engaging.