Budgeting for Marketing and SEO During the Coronavirus Pandemic
Posted: Sat Feb 22, 2025 6:18 am
To keep your marketing activities going, you should invest at least 7-8% of your gross profit in advertising and other marketing activities . This means that for every CZK 1,000,000 of gross profit, you should have at least CZK 70,000 allocated to advertising and marketing.
It is crucial that you maintain at least this level of marketing investment throughout the coronavirus pandemic, as it would cost you much more to regain lost ground in the future, when everyone is investing in marketing . Now that marketing and SEO firms are also facing customer churn, you can get much more for your money than in times when high demand for services pushed up prices.
If it makes sense to limit some paid kenya phone number data advertising for the time being, then of course do so (for example, if your employees are working from home and cannot temporarily serve customers in a brick-and-mortar store, there is no point in luring them there). However, SEO and inbound marketing are a long-term process that will only bear fruit after a longer period of time, when the current crisis is successfully behind us.
By investing now in building your link profile, building your audience, and creating quality content, you will gain a valuable edge over your competitors who will reduce their marketing efforts due to uncertainty. As long as your competitors are panicking, cutting back on quality content, and neglecting user engagement to save money, you can take advantage of this and take over their positions in search results . Now is the time to start working even harder on SEO and marketing , and to complete tasks that you previously didn’t have enough time for.
Whether you have an SEO and marketing agency or you do it all yourself, now is the perfect opportunity to step up and try to outpace your competition, who are temporarily stalling. These are tasks that your employees can easily handle even from home.
It is crucial that you maintain at least this level of marketing investment throughout the coronavirus pandemic, as it would cost you much more to regain lost ground in the future, when everyone is investing in marketing . Now that marketing and SEO firms are also facing customer churn, you can get much more for your money than in times when high demand for services pushed up prices.
If it makes sense to limit some paid kenya phone number data advertising for the time being, then of course do so (for example, if your employees are working from home and cannot temporarily serve customers in a brick-and-mortar store, there is no point in luring them there). However, SEO and inbound marketing are a long-term process that will only bear fruit after a longer period of time, when the current crisis is successfully behind us.
By investing now in building your link profile, building your audience, and creating quality content, you will gain a valuable edge over your competitors who will reduce their marketing efforts due to uncertainty. As long as your competitors are panicking, cutting back on quality content, and neglecting user engagement to save money, you can take advantage of this and take over their positions in search results . Now is the time to start working even harder on SEO and marketing , and to complete tasks that you previously didn’t have enough time for.
Whether you have an SEO and marketing agency or you do it all yourself, now is the perfect opportunity to step up and try to outpace your competition, who are temporarily stalling. These are tasks that your employees can easily handle even from home.