Aside from the fact that your prospect has a problem that you
Posted: Sat Feb 22, 2025 6:28 am
Too often I see salespeople and marketers bombarding people they don't know with sales pitches for products they don't need.
And no: personalizing the first name, last name, and company name in your automated cold email is not considered personalization.
The goal of marketing is not to make sales. The goal of marketing is to build value-based relationships with an audience. Selling is just the logical consequence of such a relationship.
Without a relationship, there can be no sale. A sale is your prospect acting on the trust they have in you to solve a problem they have, to achieve a goal they care about.
It's the equivalent of your significant other cambodia cell phone number list committing to a long-term relationship with you. It doesn't happen overnight.
The marketing equivalent of the process of trying to win the heart of that special someone is called a sales funnel.
Like dating, first vacation together, meeting parents, moving in together, and eventually getting engaged, the sales funnel is a multi-step, multi-modal process that takes prospects from not knowing about you and your product/service to purchasing that same product/service.
The sales funnel is the embodiment of the wisdom that you should never sell at first. can solve, the only factor that drives this transformation process is trust. To move from a lead to a deal, you need to get your prospect to trust you and then act on that trust.
There are different models to conceptualize this process. The traditional version describes four stages of the sales funnel, from awareness to interest, decision, and finally action. Growth hacking teams prefer Dave McClure’s Pirate Funnel, which describes awareness, acquisition, activation, retention, referral, and revenue as the six stages of the sales funnel a customer goes through during their buying journey.
And no: personalizing the first name, last name, and company name in your automated cold email is not considered personalization.
The goal of marketing is not to make sales. The goal of marketing is to build value-based relationships with an audience. Selling is just the logical consequence of such a relationship.
Without a relationship, there can be no sale. A sale is your prospect acting on the trust they have in you to solve a problem they have, to achieve a goal they care about.
It's the equivalent of your significant other cambodia cell phone number list committing to a long-term relationship with you. It doesn't happen overnight.
The marketing equivalent of the process of trying to win the heart of that special someone is called a sales funnel.
Like dating, first vacation together, meeting parents, moving in together, and eventually getting engaged, the sales funnel is a multi-step, multi-modal process that takes prospects from not knowing about you and your product/service to purchasing that same product/service.
The sales funnel is the embodiment of the wisdom that you should never sell at first. can solve, the only factor that drives this transformation process is trust. To move from a lead to a deal, you need to get your prospect to trust you and then act on that trust.
There are different models to conceptualize this process. The traditional version describes four stages of the sales funnel, from awareness to interest, decision, and finally action. Growth hacking teams prefer Dave McClure’s Pirate Funnel, which describes awareness, acquisition, activation, retention, referral, and revenue as the six stages of the sales funnel a customer goes through during their buying journey.