Local PPC is a strategy where you show your PPC ads
Posted: Sat Feb 22, 2025 6:40 am
PPC advertising in your area and beat your competitors, you should use all the tools at your disposal. Here are five tactics you can use to gain dominance in local paid search.
1. Super precise geo-targeting
If your store relies on local customer traffic , you can’t do without super-precise geo-targeting. Luckily, Google Ads offers smart geo-targeting options for local PPC campaigns. These allow you to limit your ad to only show to customers in locations you approve in advance.
For example, if you have a brick-and-mortar store in Jilemnice, you can create PPC campaigns that only target potential customers in Jilemnice and its immediate vicinity. Google Ads lets lithuania phone number data you target ads by zip code, neighborhood, city, and borough, so you can only reach customers who are close to you . Google even lets you draw an arbitrary radius centered on your store address. Your ads will then only appear to people within that radius. You can also prevent your ads from showing in certain locations by adding negative geotargeting.
Before launching campaigns with geographic targets, carefully check that your ads are set to show to users in the targeted locations. This will reduce the number of erroneous clicks, increase ad relevance, while saving budget and increasing the effectiveness of your PPC campaign.
Geographic targeting
2. Expansion by location
Location extensions are designed to drive real-world traffic to your brick-and-mortar store through PPC . The extension uses your Google My Business listing to display your store location on Google Maps right on the search engine results page (SERP). These extensions can appear whenever your text ad is shown. However, that doesn’t mean the extension is guaranteed to appear every time. Unfortunately, there’s no way to force Google to show your location extension every time your ad is shown. Google uses its algorithms to determine when an extension should appear and when it shouldn’t.
To use location extensions in your Google Ads PPC campaigns, you need to have a Google My Business listing. Then, simply link your Google My Business account to your Google Ads account and you're done.
1. Super precise geo-targeting
If your store relies on local customer traffic , you can’t do without super-precise geo-targeting. Luckily, Google Ads offers smart geo-targeting options for local PPC campaigns. These allow you to limit your ad to only show to customers in locations you approve in advance.
For example, if you have a brick-and-mortar store in Jilemnice, you can create PPC campaigns that only target potential customers in Jilemnice and its immediate vicinity. Google Ads lets lithuania phone number data you target ads by zip code, neighborhood, city, and borough, so you can only reach customers who are close to you . Google even lets you draw an arbitrary radius centered on your store address. Your ads will then only appear to people within that radius. You can also prevent your ads from showing in certain locations by adding negative geotargeting.
Before launching campaigns with geographic targets, carefully check that your ads are set to show to users in the targeted locations. This will reduce the number of erroneous clicks, increase ad relevance, while saving budget and increasing the effectiveness of your PPC campaign.
Geographic targeting
2. Expansion by location
Location extensions are designed to drive real-world traffic to your brick-and-mortar store through PPC . The extension uses your Google My Business listing to display your store location on Google Maps right on the search engine results page (SERP). These extensions can appear whenever your text ad is shown. However, that doesn’t mean the extension is guaranteed to appear every time. Unfortunately, there’s no way to force Google to show your location extension every time your ad is shown. Google uses its algorithms to determine when an extension should appear and when it shouldn’t.
To use location extensions in your Google Ads PPC campaigns, you need to have a Google My Business listing. Then, simply link your Google My Business account to your Google Ads account and you're done.