Why should your business use IGTV?
Posted: Sat Feb 22, 2025 7:01 am
IGTV can bring great benefits to your brand, as it is a tool where you can broadcast longer, more valuable video content to your customers.
Furthermore, more and more people are connecting to Instagram for a variety of reasons.
This type of opportunity can allow your brand to naturally connect with your potential consumer.
RANGE
With over a billion users, half of whom use the app every day, Instagram is one of the best places to share content in the world. Therefore, if your company uses this tool, it will be able to access a large number of potential consumers, which directly impacts the brand's results.
SHOW LONGER VIDEOS
If you want to present longer content to denmark telegram data consumers, IGTV can help. If you want to make more detailed videos about your products or services on the platform, you can share recordings of up to an hour. This is important to bring variety to your channel and reach a wide range of audiences.
GET MORE ENGAGEMENT WITH THE PUBLIC
A company that knows how to use new tools to get closer to its consumers has a great advantage in the market. That's why it's essential to use IGTV. After all, through the platform, you can create exclusive content for your brand to get even closer to your audience.
What content is most successful on IGTV?
To be successful on IGTV, it is essential to think about the content that will be shared. With that in mind, we have separated some tips for videos that are successful on the platform.
DETAILED VIDEOS
Since the tool allows you to share longer videos, it is a good idea to create more detailed videos about the products and services that your company offers. However, remember to find the most captivating way to do this, to further improve your relationship with your audience.
SHOW BEHIND THE SCENES
Another video that catches the public's attention is the behind-the-scenes video of the company. Show what it's like inside the organization, how the processes are carried out. Introduce the team on the production line, so consumers will feel closer to the company.
MAKE VIDEOS TO INTERACT WITH YOUR AUDIENCE
Another very useful video strategy for companies is to create content that interacts with the public. Talk directly to the viewer, ask questions, hold giveaways, seek opinions; all of this will increase people's engagement with your brand.
IGTV Content Best Practices for Businesses
If your company works with Inbound Marketing, applying the sales funnel is highly recommended on Instagram TV.
At the top, visitors discover that they have a previously unknown need or problem to be solved. The focus is on educating and informing the lead. In the middle of the funnel, the problem is already recognized and a solution is considered, that is, the content aims to engage.
At the bottom of the funnel, qualified leads become opportunities. They are aware of the problems and are looking for solutions. The content at the bottom of the funnel is aimed at helping them decide on the best product or service.
Use top-of-funnel content to attract and nurture your followers.
If your business operates in the semi-jewelry sector, for example, some ideas for IGTV include trends for the next season, tips on how to use accessories and sharing behind-the-scenes footage and the creative process.
This way, your target audience will have the chance to get to know the company inside and out.
3 examples worth following when using IGTV in your business
You might be wondering who is already using IGTV with good results to serve as inspiration for your strategy.
If that's what you wanted, you'll enjoy seeing the 3 examples of companies that have managed, with different approaches, to use the best that IGTV has to offer.
Omelet
The Omelete website, the main website about pop culture in Brazil, is a reference in content about films, series, comics and music, and has become a true pop empire in the country, with several sub-brands.
On Instagram, the IGTV profile has a lot of content, such as daily segments about important news and specials on a wide range of topics.
Netflix US
Netflix is known for interacting a lot with its audience on social media and taking advantage of every little opportunity to promote its main productions.
It’s no wonder that IGTV is part of this strategy. Netflix in the United States makes several videos with the cast of its series, which helps keep the audience interested in everything surrounding the shows.
Nubank
Nubank is a champion at talking about its products and services without sounding boring or self-serving. In fact, the videos give the company’s fans everything they want from a modern, connected brand.
The purple profile creates expectations about new products, answers common questions and even shows how the brand's credit cards are made.
Furthermore, more and more people are connecting to Instagram for a variety of reasons.
This type of opportunity can allow your brand to naturally connect with your potential consumer.
RANGE
With over a billion users, half of whom use the app every day, Instagram is one of the best places to share content in the world. Therefore, if your company uses this tool, it will be able to access a large number of potential consumers, which directly impacts the brand's results.
SHOW LONGER VIDEOS
If you want to present longer content to denmark telegram data consumers, IGTV can help. If you want to make more detailed videos about your products or services on the platform, you can share recordings of up to an hour. This is important to bring variety to your channel and reach a wide range of audiences.
GET MORE ENGAGEMENT WITH THE PUBLIC
A company that knows how to use new tools to get closer to its consumers has a great advantage in the market. That's why it's essential to use IGTV. After all, through the platform, you can create exclusive content for your brand to get even closer to your audience.
What content is most successful on IGTV?
To be successful on IGTV, it is essential to think about the content that will be shared. With that in mind, we have separated some tips for videos that are successful on the platform.
DETAILED VIDEOS
Since the tool allows you to share longer videos, it is a good idea to create more detailed videos about the products and services that your company offers. However, remember to find the most captivating way to do this, to further improve your relationship with your audience.
SHOW BEHIND THE SCENES
Another video that catches the public's attention is the behind-the-scenes video of the company. Show what it's like inside the organization, how the processes are carried out. Introduce the team on the production line, so consumers will feel closer to the company.
MAKE VIDEOS TO INTERACT WITH YOUR AUDIENCE
Another very useful video strategy for companies is to create content that interacts with the public. Talk directly to the viewer, ask questions, hold giveaways, seek opinions; all of this will increase people's engagement with your brand.
IGTV Content Best Practices for Businesses
If your company works with Inbound Marketing, applying the sales funnel is highly recommended on Instagram TV.
At the top, visitors discover that they have a previously unknown need or problem to be solved. The focus is on educating and informing the lead. In the middle of the funnel, the problem is already recognized and a solution is considered, that is, the content aims to engage.
At the bottom of the funnel, qualified leads become opportunities. They are aware of the problems and are looking for solutions. The content at the bottom of the funnel is aimed at helping them decide on the best product or service.
Use top-of-funnel content to attract and nurture your followers.
If your business operates in the semi-jewelry sector, for example, some ideas for IGTV include trends for the next season, tips on how to use accessories and sharing behind-the-scenes footage and the creative process.
This way, your target audience will have the chance to get to know the company inside and out.
3 examples worth following when using IGTV in your business
You might be wondering who is already using IGTV with good results to serve as inspiration for your strategy.
If that's what you wanted, you'll enjoy seeing the 3 examples of companies that have managed, with different approaches, to use the best that IGTV has to offer.
Omelet
The Omelete website, the main website about pop culture in Brazil, is a reference in content about films, series, comics and music, and has become a true pop empire in the country, with several sub-brands.
On Instagram, the IGTV profile has a lot of content, such as daily segments about important news and specials on a wide range of topics.
Netflix US
Netflix is known for interacting a lot with its audience on social media and taking advantage of every little opportunity to promote its main productions.
It’s no wonder that IGTV is part of this strategy. Netflix in the United States makes several videos with the cast of its series, which helps keep the audience interested in everything surrounding the shows.
Nubank
Nubank is a champion at talking about its products and services without sounding boring or self-serving. In fact, the videos give the company’s fans everything they want from a modern, connected brand.
The purple profile creates expectations about new products, answers common questions and even shows how the brand's credit cards are made.