Top impression share shows you how well you're taking
Posted: Sat Feb 22, 2025 7:07 am
Top impression share shows you how much you're taking advantage of the opportunity to appear in the top position of the SERP, compared to how many top positions you could have achieved. Top impression share is calculated as the ratio of the number of top SERP impressions you actually achieved to the number of impressions you could have achieved.
Click-through rate - This metric shows how morocco phone number data well your ad is attracting visitors. Click-through rate is calculated as the number of clicks your ads received when they were displayed divided by the number of clicks you could have received.
Google Ads, through its product manager, claims in its announcement that these new metrics give advertisers a much clearer idea of how your ad is performing than the data from the original "Average Ad Position" metric.
A clear understanding of how your ad is positioned within the SERP is essential for making sound CPC bidding decisions. Google believes these four new metrics will be much more effective in making bidding strategy decisions.
Top view and full top view
What should we think about this decision by Google?
This is another step in Google Ads’ focus on automated bidding strategies. Since the goal of automated strategies is to get an ad wherever it has the highest chance of converting – regardless of its position – the “average ad position” metric is probably obsolete these days.
PPC is a highly volatile and evolving advertising medium, with automation and machine learning playing an increasingly important role. This is reflected in the decline in the use of the “Average Ad Position” metric, which is most commonly used when setting up campaigns manually.
Does this mean that the days of PPC managers are numbered? Not at all. Not at all. PPC ad automation is not a replacement – it’s a complement. Forget about putting your feet up and letting machines do all the work for you anytime soon . While automated PPC strategies are getting smarter, it’s still not time to completely hand over control of your PPC account to them.
Click-through rate - This metric shows how morocco phone number data well your ad is attracting visitors. Click-through rate is calculated as the number of clicks your ads received when they were displayed divided by the number of clicks you could have received.
Google Ads, through its product manager, claims in its announcement that these new metrics give advertisers a much clearer idea of how your ad is performing than the data from the original "Average Ad Position" metric.
A clear understanding of how your ad is positioned within the SERP is essential for making sound CPC bidding decisions. Google believes these four new metrics will be much more effective in making bidding strategy decisions.
Top view and full top view
What should we think about this decision by Google?
This is another step in Google Ads’ focus on automated bidding strategies. Since the goal of automated strategies is to get an ad wherever it has the highest chance of converting – regardless of its position – the “average ad position” metric is probably obsolete these days.
PPC is a highly volatile and evolving advertising medium, with automation and machine learning playing an increasingly important role. This is reflected in the decline in the use of the “Average Ad Position” metric, which is most commonly used when setting up campaigns manually.
Does this mean that the days of PPC managers are numbered? Not at all. Not at all. PPC ad automation is not a replacement – it’s a complement. Forget about putting your feet up and letting machines do all the work for you anytime soon . While automated PPC strategies are getting smarter, it’s still not time to completely hand over control of your PPC account to them.