Authority mental trigger: make your sales a reference
Posted: Sat Feb 22, 2025 7:16 am
In a B2B context, the authority mental trigger can be compared to how patients trust and follow the advice of experienced and knowledgeable doctors.
Just as patients seek out doctors for their diagnostic expertise, potential customers are attracted to companies that demonstrate deep knowledge and understanding of their niche.
This is because, when you notice a lack of knowledge on the part of the doctor, you will most likely not even go back to him for your next appointment, right?
Therefore, it is very important to create this bond of trust with the customer when selling, to retain them and prevent them from looking for other solutions. It is about making them feel that you can solve their problem in the best possible way!
However, building sales authority is not always easy and often requires a lot of effort in the long run.
So, stay with me and learn practical tips to explore this mental trigger within your business today!
Basically, a mental trigger, which can also be called a psychological trigger, is a stimulus that provokes an automatic reaction in the human mind.
These triggers can be linked to emotions and memories and have the power to influence decision making and behavior!
Scholars from various fields, including psychology and marketing, have contributed to their understanding. Certainly, the study that most explores these triggers is Robert Cialdini's book “Influence: The Psychology of Persuasion” , shedding light on their impact on human behavior.
Additionally, other pioneers such as Daniel Kahneman Italy telegram data Richard Thaler have also researched and documented mental triggers.
Through these discoveries, mental triggers have become valuable tools in communication and persuasion strategies.
Some common mental triggers include: Scarcity, Reciprocity, Novelty, Urgency, and of course, Authority.
Therefore, understanding mental triggers can be valuable for consultative sales , as they can be used to connect more efficiently and make the lead complete the sale.
You can read more about how these triggers can be used as sales persuasion techniques by clicking below:
Learn more about the authority mental trigger and other persuasion techniques.
How does the authority mental trigger work?
To explain how this trigger works, there's nothing better than using our company as an example:
Hackeando Processos is a group specialized in solutions for B2B sales. Coming from a 100% growth per year, they have already structured the commercial operations of more than 500 companies from different segments throughout Brazil. We are a reference in sales and commercial management and have customized solutions for the niche and the client's needs with the objective of transforming your business into a sales machine.
After this paragraph, would you be convinced that Hackeando Processos is the complete solution for B2B sales ?
If so, then know that this is the mental trigger of authority!
When thinking about ways to generate interest in leads, we need to focus more on communication strategies. In other words, on phrases and words that can also be effective in decision-making.
Just as patients seek out doctors for their diagnostic expertise, potential customers are attracted to companies that demonstrate deep knowledge and understanding of their niche.
This is because, when you notice a lack of knowledge on the part of the doctor, you will most likely not even go back to him for your next appointment, right?
Therefore, it is very important to create this bond of trust with the customer when selling, to retain them and prevent them from looking for other solutions. It is about making them feel that you can solve their problem in the best possible way!
However, building sales authority is not always easy and often requires a lot of effort in the long run.
So, stay with me and learn practical tips to explore this mental trigger within your business today!
Basically, a mental trigger, which can also be called a psychological trigger, is a stimulus that provokes an automatic reaction in the human mind.
These triggers can be linked to emotions and memories and have the power to influence decision making and behavior!
Scholars from various fields, including psychology and marketing, have contributed to their understanding. Certainly, the study that most explores these triggers is Robert Cialdini's book “Influence: The Psychology of Persuasion” , shedding light on their impact on human behavior.
Additionally, other pioneers such as Daniel Kahneman Italy telegram data Richard Thaler have also researched and documented mental triggers.
Through these discoveries, mental triggers have become valuable tools in communication and persuasion strategies.
Some common mental triggers include: Scarcity, Reciprocity, Novelty, Urgency, and of course, Authority.
Therefore, understanding mental triggers can be valuable for consultative sales , as they can be used to connect more efficiently and make the lead complete the sale.
You can read more about how these triggers can be used as sales persuasion techniques by clicking below:
Learn more about the authority mental trigger and other persuasion techniques.
How does the authority mental trigger work?
To explain how this trigger works, there's nothing better than using our company as an example:
Hackeando Processos is a group specialized in solutions for B2B sales. Coming from a 100% growth per year, they have already structured the commercial operations of more than 500 companies from different segments throughout Brazil. We are a reference in sales and commercial management and have customized solutions for the niche and the client's needs with the objective of transforming your business into a sales machine.
After this paragraph, would you be convinced that Hackeando Processos is the complete solution for B2B sales ?
If so, then know that this is the mental trigger of authority!
When thinking about ways to generate interest in leads, we need to focus more on communication strategies. In other words, on phrases and words that can also be effective in decision-making.