Tips to expand your e-commerce abroad
Posted: Mon Dec 23, 2024 5:55 am
Internationalization in an increasingly connected world is a must in the management and growth of brands; it is part of the life process within a company. A couple of years ago, talking about internationalization was reserved for large companies, but thanks to the massification and confidence of e-commerce , brands and projects of all levels and sizes can go abroad and reach new nations much more quickly than before.
The importance of talking about brand internationalization is part of a process and a necessary conversation for CEOs and entrepreneurs that is happening more and more frequently and on an exponential scale.
At Roas Hunter, we have helped architecture email lists companies of all sizes develop and consolidate brand expansion processes at an international level. Here are some tips from our learning:
isaac smith 6EnTPvPPL6I unsplash
Table of contents
Develop the process gradually
Analyze the foreign market
Prepare your brand to expand
Working on international brand recognition
Look for allies or multi-brands abroad
Work on attracting new audiences for your e-commerce
Gain audiences and work for them with valuable content
Work with conversion tests with controlled budgets
Develop the process gradually
Going international is not a milestone that you will achieve overnight, it is a gradual process in which you have to work hard and have clear medium-term projections. Resources, both economic and time, must be progressive and adjustable based on the results obtained. Planning the process in phases or based on objectives will allow your expansion to be successful.
Analyze the foreign market
Understanding that each market is variable and diverse is necessary. Being very clear about which market you think your product/service may best fit due to factors such as proximity, cultural connection, tax benefits (tax-free), among others. Understanding the behavior of the "new potential consumer" allows you to create a realistic, accurate strategy adapted to the specific needs of each country. Understanding topics such as: calendars of unique promotions in the country, consumer behavior, market trends, competitors, among others, are necessary to find a focus in the internationalization process.
ben white gEKMstKfZ6w unsplash min
Prepare your brand to expand
Many times, failure in an e-commerce brand internationalization process occurs due to a lack of preparation in the operation. This situation clearly impacts the results obtained. To prevent this, it is necessary to prepare your e-commerce at all levels. Issues such as language, currency, shipping policies, exchange and return policies, among others, are vital to achieve an adequate result. Prepare yourself at a legal, team management, communication and technical level in order to prevent the results from being biased by business aspects.
Working on international brand recognition
Before talking about sales and ROI, it is necessary to work on an international branding strategy that will allow you to gain recognition and especially audiences, which you can target when you want to generate revenue. Find ways to communicate your brand by showing what makes it unique. Create content so that your users want to interact with you, not so that they buy. (For the moment).
The importance of talking about brand internationalization is part of a process and a necessary conversation for CEOs and entrepreneurs that is happening more and more frequently and on an exponential scale.
At Roas Hunter, we have helped architecture email lists companies of all sizes develop and consolidate brand expansion processes at an international level. Here are some tips from our learning:
isaac smith 6EnTPvPPL6I unsplash
Table of contents
Develop the process gradually
Analyze the foreign market
Prepare your brand to expand
Working on international brand recognition
Look for allies or multi-brands abroad
Work on attracting new audiences for your e-commerce
Gain audiences and work for them with valuable content
Work with conversion tests with controlled budgets
Develop the process gradually
Going international is not a milestone that you will achieve overnight, it is a gradual process in which you have to work hard and have clear medium-term projections. Resources, both economic and time, must be progressive and adjustable based on the results obtained. Planning the process in phases or based on objectives will allow your expansion to be successful.
Analyze the foreign market
Understanding that each market is variable and diverse is necessary. Being very clear about which market you think your product/service may best fit due to factors such as proximity, cultural connection, tax benefits (tax-free), among others. Understanding the behavior of the "new potential consumer" allows you to create a realistic, accurate strategy adapted to the specific needs of each country. Understanding topics such as: calendars of unique promotions in the country, consumer behavior, market trends, competitors, among others, are necessary to find a focus in the internationalization process.
ben white gEKMstKfZ6w unsplash min
Prepare your brand to expand
Many times, failure in an e-commerce brand internationalization process occurs due to a lack of preparation in the operation. This situation clearly impacts the results obtained. To prevent this, it is necessary to prepare your e-commerce at all levels. Issues such as language, currency, shipping policies, exchange and return policies, among others, are vital to achieve an adequate result. Prepare yourself at a legal, team management, communication and technical level in order to prevent the results from being biased by business aspects.
Working on international brand recognition
Before talking about sales and ROI, it is necessary to work on an international branding strategy that will allow you to gain recognition and especially audiences, which you can target when you want to generate revenue. Find ways to communicate your brand by showing what makes it unique. Create content so that your users want to interact with you, not so that they buy. (For the moment).