When rebranding, it's important to remember that you're building a relationship with your customers from scratch. No one knows your new brand yet, and if you want to make a name for yourself in the market, you need to start big . The goal of a rebranding campaign should be to:
enable existing customers to get used to the new brand as quickly as possible,
to reach new customers in an engaging way.
Your customer should understand that this is your company in a new guise - so emphasize continuity during your campaign and repeatedly explain that it is still you.
Don't forget your business partners in your communication . Inform them thoroughly and in a tunisia phone number data timely manner about the planned changes so that you don't lose their trust. And last but not least - your employees must be part of the whole process from the very beginning. Thanks to this, they will identify with the change themselves, and in addition, they can give you valuable feedback from various positions in this complex process.
Briefly
Rebranding doesn't just mean changing the visual identity or logo. It's about transforming the entire corporate identity and sales concept.
A change in the portfolio of goods sold or services provided is the most common reason for rebranding. Other compelling reasons include a change in location or target group, foreign expansion, or the need to differentiate yourself.
Rebranding should be preceded by thorough market research, as well as internal communication across the entire team, a well-developed strategy, and a time and financial plan.
In the initial phase, you need to think about the reason for your rebranding, which will translate into a new philosophy and vision for the company. The next step is to create a new visual identity.
With a new brand comes a new style of communication. If necessary, consider changing the name of the company or individual products.
Adapt the design of products and packaging to your visual identity, and the services and customer service to your new philosophy.
Of course, you must project the new identity into all communication channels and prepare a massive rebranding campaign.
Don't forget to communicate with your employees and business partners. Inform them thoroughly and in a timely manner about the planned changes so as not to lose their trust.How to properly account for estimated items.