Meet the Fathers of Modern Marketing
Posted: Sat Feb 22, 2025 9:29 am
The Fathers of Modern Marketing: We have talked many times here about how Modern Marketing is increasingly replacing traditional marketing and offering new resources and more accurate results for companies willing to embrace digital marketing. But do you know where all this came from and who the fathers of this modern marketing are?
It was with this in mind that the team of experts at UP2Place Digital came together and brought together, in honor of this upcoming Father's Day, the main creators of these new concepts, which have revolutionized the way companies and consumers relate and do business.
Keep reading and let’s meet the fathers of Modern Marketing!
Philip Kotler – the great father of Modern Marketing
Even if you are just beginning to learn about marketing, you have most likely heard of the man who is affectionately known as the father of modern marketing: Professor Philip Kotler .
Thanks to him, universities around the world have started to bahamas mobile database include Marketing in their academic programs. Born in Chicago, Illinois, this renowned author has been the chair of International Marketing at Northwestern University since 1988, one of the most important centers of business studies in the world.
Kotler states that Modern Marketing – or Marketing 4.0 – “is a marketing approach that combines online and offline interaction between companies and customers.”
In today's corporate environment, heavily influenced by digital transformation , it is necessary to go beyond digital interactions. Companies need to be more flexible and adaptable due to rapid technological trends, but their relationships with the public must be more authentic than ever. A good example of this is Nubank and its actions with customers, with the sending of small gifts that speak to the needs of each customer and create good cases.
Lester Wunderman – the father of Direct Marketing
Long before anyone had heard of Internet sales or interactive communications, Lester Wunderman, chairman emeritus and co-founder of what became the world's largest direct marketing advertising agency, was widely credited with coining the term "direct marketing."
It was with this in mind that the team of experts at UP2Place Digital came together and brought together, in honor of this upcoming Father's Day, the main creators of these new concepts, which have revolutionized the way companies and consumers relate and do business.
Keep reading and let’s meet the fathers of Modern Marketing!
Philip Kotler – the great father of Modern Marketing
Even if you are just beginning to learn about marketing, you have most likely heard of the man who is affectionately known as the father of modern marketing: Professor Philip Kotler .
Thanks to him, universities around the world have started to bahamas mobile database include Marketing in their academic programs. Born in Chicago, Illinois, this renowned author has been the chair of International Marketing at Northwestern University since 1988, one of the most important centers of business studies in the world.
Kotler states that Modern Marketing – or Marketing 4.0 – “is a marketing approach that combines online and offline interaction between companies and customers.”
In today's corporate environment, heavily influenced by digital transformation , it is necessary to go beyond digital interactions. Companies need to be more flexible and adaptable due to rapid technological trends, but their relationships with the public must be more authentic than ever. A good example of this is Nubank and its actions with customers, with the sending of small gifts that speak to the needs of each customer and create good cases.
Lester Wunderman – the father of Direct Marketing
Long before anyone had heard of Internet sales or interactive communications, Lester Wunderman, chairman emeritus and co-founder of what became the world's largest direct marketing advertising agency, was widely credited with coining the term "direct marketing."