Even if you are a Facebook Ads professional like Roas Hunter , there are some things that are obvious:
It takes too long to install the Pixel on each client site
It is very expensive to do A/B testing with variations in ads
In this tutorial, we show you how to use Chatfuel to build a simple bot that contacts customers via Messenger, using a fictional e-commerce site.
STEP 1
First, you need to create your product using the “Gallery” option
creating products for messenger bots in chatfuel
STEP 2
Next, add the “Set up user attribute” plugin to the product you just created.
Enter your product name in the “User area code malaysia list attribute” field on the left. Enter “seen” for the value on the right.
setting up user attributes for facebook messenger bots
STEP 3
Select the yellow “caution” triangle next to the purchase button to open the menu. There, open “Advanced Settings”
Create a new “Thank You” block by typing “After Purchase Show These Blocks” in the field
creating thank you message in Chatfuel
STEP 4
In the new block you created, enter the thank you message you want your customers to see.
Chatfuel automatically generates and sends customers a receipt in the messenger bot.
Repeat step 2, changing the “Value” field to “Purchased”
using cart abandonment with messenger bots
STEP 5 of Messenger Bots
And finally comes the fun part!
Switch to the “Broadcast” tab and create a new sequence. Then, click the green USER FILTER button and set up behavioral retargeting .
In this case, we are going to attack bot users who viewed product X but did not purchase it.
According to this screenshot, the bot will send users it considers a discounted cart abandonment reminder, 24 hours after viewing the product.
using behavioral retargeting with messenger bots
The beauty of messenger bots is not only that they can do retargeting for free, but you can also increase and have a very high CTR (some reach 20-30%).
These results seem too good to be true, but they will become normalized as marketing discovers the power of Facebook chatbots.