Web architecture and SEO
Posted: Mon Mar 17, 2025 9:01 am
A vertical web architecture is one in which content is deeply linked. That is, it starts with a topic and links are arranged in a hierarchy to expand on it.
So users and search engines jump from one link to another as they choose, but always navigate in spaces that delve deeper into a specific content.
This is an ideal type of architecture for sites that want to offer specialized or niche pages that cover a specific topic in depth.
For example, a corporate website that features links on its 99 acres database homepage, its pillar page about the company, to related content such as the company's mission, vision, and history.
seo marketing web architecture
A website's structure and SEO have the same goal: to reduce the bounce rate. Proper web architecture boosts a site's visibility by providing intelligence and depth to valuable content.
Some of the advantages of SEO in a good web architecture are the following:
Crawlability : This means paving the way for search engine robots to find and index each of the pages linked to your website. The more clicks it takes to get from the home page to a page, the harder it will be to index it.
Sitelink creation : If a site is well-structured, it's not only easier for search engines to index. They can also include it in their sitelinks. These are lists of the most visited web pages. Presence in them increases the value of the site and the brand, and attracts traffic.
So users and search engines jump from one link to another as they choose, but always navigate in spaces that delve deeper into a specific content.
This is an ideal type of architecture for sites that want to offer specialized or niche pages that cover a specific topic in depth.
For example, a corporate website that features links on its 99 acres database homepage, its pillar page about the company, to related content such as the company's mission, vision, and history.
seo marketing web architecture
A website's structure and SEO have the same goal: to reduce the bounce rate. Proper web architecture boosts a site's visibility by providing intelligence and depth to valuable content.
Some of the advantages of SEO in a good web architecture are the following:
Crawlability : This means paving the way for search engine robots to find and index each of the pages linked to your website. The more clicks it takes to get from the home page to a page, the harder it will be to index it.
Sitelink creation : If a site is well-structured, it's not only easier for search engines to index. They can also include it in their sitelinks. These are lists of the most visited web pages. Presence in them increases the value of the site and the brand, and attracts traffic.