Once you've defined your objectives, you need to define your social media key performance indicators ( KPIs ). These KPIs will help you measure your achievements and monitor your actions week by week, month by month, or year by year.
Choose no more than 3 KPIs to measure each bc data mexico specific goal and set a timeframe to achieve them.
If you haven't yet created your buyer persona, social media platforms like Facebook, Instagram, and Twitter will serve as tools for gathering information about users who interact with your brand or who are part of your target audience.
On social media, you can find all kinds of users: it's essential to correctly segment your audience and define how you're going to address them.
Creating a buyer persona is an essential step to gaining a deeper understanding of your audience. This semi-fictional profile represents the prototype of your ideal customer. To do this correctly, you'll need to research the behaviors, spending habits, interests, and all the information you can about your potential and current customers.
Facebook offers excellent research tools, such as Audience Insights, that will allow you to gain insight not only into your audience data, but also into the data of the platform's users in general.