Ever thought about selling your house yourself? I decided to view the sale of my home as a marketing campaign. In this article I share my personal experiences and explain how we sold our home ourselves using a multichannel strategy.
Just for the background: 1.5 years ago my girlfriend and I decided that we wanted to sell our house in Raamdonksveer. We didn't have to leave right away, but we thought it was time for the next step in our lives. Because we bought our house at the top of the housing market in 2008, we already knew that the financial prospects wouldn't be very favorable.
After several conversations with local real estate agents, we increasingly received confirmation that selling ourselves could be a realistic option. After all, who can tell more about a home than the residents themselves? Exactly! And with that starting point, we got started. Because I work as a senior online marketing consultant, I decided to view the sale of our house as a marketing campaign with a multichannel strategy. I would like to take you through the 8 steps I took to set up the hospital cfo email list right marketing strategy.
1. Determine the value of your home
Before you decide to sell yourself, it is important that you know what your home is worth. Have a number of real estate agents come by to carry out a valuation. In our case, there were already considerable price differences between them, so do not immediately rely on one piece of advice in advance.
Then also look at the average home value in your area, how many homes have been sold in the past period and what is currently for sale in a comparable price range. On sites such as Funda.nl , NVM and the Land Registry a lot of market information can be found to ultimately get a good picture of the housing market.
home sales trends housing market
2. Conduct qualitative research into the pros and cons of your home
In order to ultimately find the right buyer, it is important that you have a good idea of the advantages and disadvantages of your home. It is important to put yourself in the buyer's shoes and not to reason from your own feelings or emotions. If you are going to promote your home to someone else, the main pitfall is that you always speak from your own motives. Someone else really does not have to see those advantages.