Big Data in Marketing: What is it?
Posted: Tue Mar 18, 2025 5:00 am
Big data is everywhere: from the series we watch on on-demand platforms and social media activity to web browsing. The term Big Data refers to various information processing techniques that work with large volumes of data in real time.
This data allows companies to analyze all kinds of aspects related to consumer dentist database behavior and generate effective strategies to attract them and increase sales.
These data sets have specific characteristics known as the "V"s of Big Data:
Volume. This refers to large volumes of data that can come from a variety of sources: interaction histories on a website with thousands of visits, portal logins, mobile app access, data generated during sales processes, among others. Big Data analyzes volumes of up to petabytes (1,000 terabytes).
Variety. Big data is heterogeneous: since they don't all have the same characteristics, they can't be processed in the same way. Analyzing written information, for example, is not the same as analyzing images or other multimedia content. This requires tools such as ERP or CRM.
Velocity. Velocity refers to the speed at which data is created, stored, and processed. This data can be structured and manageable, such as that from databases; or unstructured, which includes videos, images, social media posts, clickstreams, and many others.
Variability. In Big Data, this concept has two meanings: on the one hand, the number of inconsistencies in the data; and on the other, the diversity of data dimensions.
This data allows companies to analyze all kinds of aspects related to consumer dentist database behavior and generate effective strategies to attract them and increase sales.
These data sets have specific characteristics known as the "V"s of Big Data:
Volume. This refers to large volumes of data that can come from a variety of sources: interaction histories on a website with thousands of visits, portal logins, mobile app access, data generated during sales processes, among others. Big Data analyzes volumes of up to petabytes (1,000 terabytes).
Variety. Big data is heterogeneous: since they don't all have the same characteristics, they can't be processed in the same way. Analyzing written information, for example, is not the same as analyzing images or other multimedia content. This requires tools such as ERP or CRM.
Velocity. Velocity refers to the speed at which data is created, stored, and processed. This data can be structured and manageable, such as that from databases; or unstructured, which includes videos, images, social media posts, clickstreams, and many others.
Variability. In Big Data, this concept has two meanings: on the one hand, the number of inconsistencies in the data; and on the other, the diversity of data dimensions.