Instagram's algorithm is what determines what will appear more and what will appear less on the platform. The network's Artificial Intelligence has its own criteria to understand what the content you have published is. And, from there, direct (or not) this content to the right people.
Unfortunately, simply creating quality content is no longer enough to gain organic visibility on Instagram. That's why knowing the algorithm makes all the difference in helping your brand stand out.
What are the important factors of the Instagram algorithm?
Let's get straight to the point to understand what really matters for Instagram's artificial intelligence. However, we can already say that the relationship between the user and the profile that is producing the content is the factor with the greatest impact.
1. Relationship between the follower and the content producer profile
Have you noticed that you receive more posts argentina email list from the profiles you interact with the most ? Well, this is the Instagram algorithm in action. The more people interact with your profile, whether in the feed, stories, or even direct messages, the greater the chances of them receiving all of your posts.
2. User interest
The Instagram algorithm can also understand which topics are of interest to each user.
For example, if you like, save and comment on content related to recipes, Instagram will start suggesting posts within that theme.
For companies, this is great news. After all, your content will be more visible to those people who really have the potential to become future customers of your brand.
3. Relevance of content
Unfortunately, it is Instagram itself that decides whether content is relevant or not. This analysis is based on current topics and how recent your post is (newer posts are more relevant than older ones).
Use the Instagram algorithm to your advantage
Of course, creating relevant content for your audience is always the first step. However, you can further optimize your posts with these tips:
Respect Instagram guidelines , do not post sensitive content;
Instagram prioritizes original videos , that is, those recorded using the platform's own resources (no reusing TikTok posts, okay);
The time and day you post can influence the reach of your content. Use your profile insights to analyze when your audience is online;
Encourage followers to interact with your account by asking questions and using stickers in Stories;
Don't abandon your Instagram. In 2021, Instagram's director suggested that two posts per week and two Stories per day are enough to keep the network updated;
Prioritize quality over quantity. Don't just post to maintain your presence; produce content that is appropriate for your channel and that speaks to your audience.