Applying the Golden Circle in Brand Storytelling
Posted: Tue Mar 18, 2025 5:26 am
To apply the Golden Circle strategy to a brand, Sinek states that it should be used in reverse; that is, from the inside out , prioritizing defining and communicating the essence of the business. This will help people not only understand what the brand does, but also why.
Why is purpose so important? Sinek explains that people no longer lawyer database buy a product for its features, but for the reasons why that item was created. They are no longer just material objects: products are the result of a desire, a belief, or a dream.
For Sinek, a company's success is closely tied to a brand's ability to inspire its audience. In this reality, where the web is saturated with offers, only the one who inspires wins.
Differences between Brand Storytelling and Storytelling
Although brand storytelling uses narrative techniques, there are differences in its uses and applications, which we will discuss below:
Entertain or communicate
Storytelling is primarily used for entertainment and can be presented in a variety of formats: books, short stories, movies, etc. The main function of brand storytelling, on the other hand, is to promote a business by referencing its history or the set of short stories related to its origins.
Why is purpose so important? Sinek explains that people no longer lawyer database buy a product for its features, but for the reasons why that item was created. They are no longer just material objects: products are the result of a desire, a belief, or a dream.
For Sinek, a company's success is closely tied to a brand's ability to inspire its audience. In this reality, where the web is saturated with offers, only the one who inspires wins.
Differences between Brand Storytelling and Storytelling
Although brand storytelling uses narrative techniques, there are differences in its uses and applications, which we will discuss below:
Entertain or communicate
Storytelling is primarily used for entertainment and can be presented in a variety of formats: books, short stories, movies, etc. The main function of brand storytelling, on the other hand, is to promote a business by referencing its history or the set of short stories related to its origins.