What is a store locator?
Posted: Mon Dec 23, 2024 6:57 am
Do you have a multi-location business that is not showing up in local search results? In this article, I will tell you how to optimize your store locator for SEO purposes and drive more traffic to your site. I will also give you some examples of what not to do and what we can learn from them.
A store locator allows users to search for a location on the site. The more locations, the more important it is that the store locator works well. This has an impact on a larger number of search terms.
Key Points for a Store Locator
A store locator is of course designed to let visitors look up specific locations. From that perspective, a store locator must work quickly and intuitively and show the correct data, also on mobile.
If you're not looking at store locator SEO, you're hospital cio email list missing out on opportunities.
An optimal user experience is sometimes forgotten on mobile. And that while the majority of mobile searches have a local intent. My own negative mobile experiences, nine times out of ten, are actually due to the maps. You can only navigate from such a map, it does not scale/zoom well (especially when you rotate your screen) and you cannot tap that one branch of which you want to know the opening hours, because the marker of another branch falls over it. You probably know it.
In short: if you're not looking at store locator SEO, you're missing out on opportunities.
The most important SEO points to look for in a store locator are:
1. Individual location pages
If your store locator doesn't allow you to create individual store pages, you can pretty much stop doing local SEO. This article will tell you more about optimizing your store pages .
2. Internal link structure
Make sure you have links from the storelocator page (e.g. /stores/) to all your store pages. No special Google Maps-only modules.
A store locator allows users to search for a location on the site. The more locations, the more important it is that the store locator works well. This has an impact on a larger number of search terms.
Key Points for a Store Locator
A store locator is of course designed to let visitors look up specific locations. From that perspective, a store locator must work quickly and intuitively and show the correct data, also on mobile.
If you're not looking at store locator SEO, you're hospital cio email list missing out on opportunities.
An optimal user experience is sometimes forgotten on mobile. And that while the majority of mobile searches have a local intent. My own negative mobile experiences, nine times out of ten, are actually due to the maps. You can only navigate from such a map, it does not scale/zoom well (especially when you rotate your screen) and you cannot tap that one branch of which you want to know the opening hours, because the marker of another branch falls over it. You probably know it.
In short: if you're not looking at store locator SEO, you're missing out on opportunities.
The most important SEO points to look for in a store locator are:
1. Individual location pages
If your store locator doesn't allow you to create individual store pages, you can pretty much stop doing local SEO. This article will tell you more about optimizing your store pages .
2. Internal link structure
Make sure you have links from the storelocator page (e.g. /stores/) to all your store pages. No special Google Maps-only modules.