Both are non-intrusive digital marketing strategies , but how do they differ?
Posted: Tue Mar 18, 2025 5:59 am
Advertising always focuses on highlighting the features and benefits of the brand's product or service; branded content, on the other hand, creates a valuable experience around the brand, prioritizing it over the product.
Differences between Branded Content and Content Marketing
Content marketing is concerned with transmitting relevant information chinese overseas asia database to users and aims to convert using an inbound methodology (attracting customers with relevant, useful, interesting content and adding value at each stage of the buyer's customer journey).
Branded content, on the other hand, focuses on offering entertainment that appeals to your buyer persona, leaving aside consumption. How does it do this? It focuses on feelings to create positive emotions in people around a brand.
All of this is explained by the purpose of each: while the goal of content marketing is conversion, the objective of branded content is audience engagement and loyalty.
Can you use both strategies? Yes, both content marketing and branded content can be used together in the same campaign, but as complementary strategies, since both aim to attract audiences rather than overwhelm them.
Now, how can you effectively apply branded content to social media ? Let's see how to do it.
Differences between Branded Content and Content Marketing
Content marketing is concerned with transmitting relevant information chinese overseas asia database to users and aims to convert using an inbound methodology (attracting customers with relevant, useful, interesting content and adding value at each stage of the buyer's customer journey).
Branded content, on the other hand, focuses on offering entertainment that appeals to your buyer persona, leaving aside consumption. How does it do this? It focuses on feelings to create positive emotions in people around a brand.
All of this is explained by the purpose of each: while the goal of content marketing is conversion, the objective of branded content is audience engagement and loyalty.
Can you use both strategies? Yes, both content marketing and branded content can be used together in the same campaign, but as complementary strategies, since both aim to attract audiences rather than overwhelm them.
Now, how can you effectively apply branded content to social media ? Let's see how to do it.