How to make your Instagram live a hit
Posted: Mon Dec 23, 2024 7:07 am
The success of live broadcasts is no coincidence. To give you an idea, 82% of people prefer to watch a live broadcast than to see posts on their feed. Therefore, the more you know how to take advantage of the format, the more beneficial it will be for your brand.
Need tips to make your Instagram live a success? You've come to the right place!
It's not as simple as it seems
Instagram Live has an interesting duality. While they are super accessible , getting the expected results is not as easy as it seems.
Keep in mind that doing a live broadcast without preparation, just to follow the trend, can disappoint your audience and harm your brand's reputation.
Therefore, the first step is to plan . In other words, get to know your followers very well to understand which tips or content are relevant to them. From there, define the theme and duration of the live broadcast.
This way, your chances of getting good interaction argentina mobile number and increasing your organic reach will be much greater.
Think about the content and the script
Once you know what the theme of your live stream will be, it is essential to define what topics will be covered during it.
You can, for example, interview a technical person in your field, answer questions from the audience, launch products or show behind the scenes of the business.
To ensure that you don't run out of topics or deviate from the proposal, it is also essential to have a script . In it, write down all the points that need to be discussed, as well as leaving time dedicated to interacting with the audience.
The setting and the presenter make all the difference
The setting and the person hosting the Instagram Live are just as important as the content.
Choose a quiet and well-lit environment. Also pay attention to what will appear in the background of the camera.
Another super important point is the person who will be representing the brand in the live stream. They need to be resourceful , speak well and, of course, be able to convey the brand's values.
If you are not the most charismatic person, it is best to let someone else do the live broadcast. Otherwise, you run the risk of not holding the audience for very long.
Set date, time and forms of disclosure
In addition to the points above, choosing the day and time of your live stream appropriately also makes a difference in having more viewers.
Assess when your audience uses Instagram the most and, whenever possible, ask them. There’s nothing better than conducting a survey to get the right answer.
You also need to promote your live stream very well. Do this on Instagram itself, but also use other channels, such as email.
Explore Instagram features
Finally, be sure to explore Instagram's features to boost your live broadcast.
Every time a profile goes live, it appears at the beginning of the stories. Also, take the opportunity to activate the notification about the start of the live broadcast and save it at the end.
A great tip is to pin a comment at the top about the topic being discussed in the live stream or other important information, such as the company's website.
Preferably, have someone other than the presenter read and select the questions . This way, you don't lose the rhythm of the broadcast.
Need tips to make your Instagram live a success? You've come to the right place!
It's not as simple as it seems
Instagram Live has an interesting duality. While they are super accessible , getting the expected results is not as easy as it seems.
Keep in mind that doing a live broadcast without preparation, just to follow the trend, can disappoint your audience and harm your brand's reputation.
Therefore, the first step is to plan . In other words, get to know your followers very well to understand which tips or content are relevant to them. From there, define the theme and duration of the live broadcast.
This way, your chances of getting good interaction argentina mobile number and increasing your organic reach will be much greater.
Think about the content and the script
Once you know what the theme of your live stream will be, it is essential to define what topics will be covered during it.
You can, for example, interview a technical person in your field, answer questions from the audience, launch products or show behind the scenes of the business.
To ensure that you don't run out of topics or deviate from the proposal, it is also essential to have a script . In it, write down all the points that need to be discussed, as well as leaving time dedicated to interacting with the audience.
The setting and the presenter make all the difference
The setting and the person hosting the Instagram Live are just as important as the content.
Choose a quiet and well-lit environment. Also pay attention to what will appear in the background of the camera.
Another super important point is the person who will be representing the brand in the live stream. They need to be resourceful , speak well and, of course, be able to convey the brand's values.
If you are not the most charismatic person, it is best to let someone else do the live broadcast. Otherwise, you run the risk of not holding the audience for very long.
Set date, time and forms of disclosure
In addition to the points above, choosing the day and time of your live stream appropriately also makes a difference in having more viewers.
Assess when your audience uses Instagram the most and, whenever possible, ask them. There’s nothing better than conducting a survey to get the right answer.
You also need to promote your live stream very well. Do this on Instagram itself, but also use other channels, such as email.
Explore Instagram features
Finally, be sure to explore Instagram's features to boost your live broadcast.
Every time a profile goes live, it appears at the beginning of the stories. Also, take the opportunity to activate the notification about the start of the live broadcast and save it at the end.
A great tip is to pin a comment at the top about the topic being discussed in the live stream or other important information, such as the company's website.
Preferably, have someone other than the presenter read and select the questions . This way, you don't lose the rhythm of the broadcast.