IP-based company targeted advertising , via Vendemore
Targeted Sponsored Facebook Posts
Personalized web and content
Letters, email, InMails, calls and DMs
LinkedIn ' bee swarming '
As a paradoxical tip, Berglund concludes by saying that handwritten letters work very well for ABM. “Nobody gets letters like that anymore. They stand out and you want to open them,” he laughs.
Nobody gets letters like that anymore. They stand out and you want to open them. – Berglund
New ABM technology
New technology enables users to measure the impact of account-based marketing efforts. This allows users to better deploy personalized marketing and sales initiatives to win new accounts or increase sales opportunities in existing accounts.
Jon Miller , CEO and co-founder of Engagio, and co-founder of Marketo, was interviewed about ABM for the trend report. “In 2017, professionals will realize that ABM is not a technology, it’s a business strategy. It’s a way to run your sales and marketing machine,” Miller said.
In 2017, professionals will realize that ABM is not a technology, it is a business strategy. It is a way to run your sales and marketing machine – Miller
For 2018, Miller expects to see the emergence of a few “ account based everything platforms ” that primarily help to structure account-based interactions across systems. Those who can’t hospital email list wait that long can already get started with ABM tools that manage a larger or smaller part of the ABM cycle.
DemandBase
Engagio
LeanData
Terminus
Vendor
ZenIQ
Share your experience
The rise of account-based marketing seems irreversible, as evidenced by Berglund's experiences and Ben Ayoun's trend report. However, during the B2B Marketing Forum, remarkably few attendees raised their hands when asked whether they were already doing ABM. Now, there could be several reasons for this. Are we only at the beginning of the development of ABM? Or was there an atypical audience at the forum? That is why I am very curious about the opportunities you see for account-based marketing in the Netherlands. And what experiences do you have with ABM? What are the important do's and don'ts ? Share it with me in a comment below this article. Thanks in advance.