The essence of any application on the Internet
Posted: Mon Dec 23, 2024 7:20 am
An application, also known as a lead, is a valuable action for a business from a client when he leaves his contact information.
Applications in different business areas differ. Thus, a lead in an online store is a direct purchase of a product presented on the site, and furniture or door manufacturers receive applications russian phone number example
in the form of orders for calculation. In private clinics, accordingly, a lead looks like an appointment with a doctor.
The essence of any application on the Internet
An application has its own price – this is the amount that has to be paid for the client to leave their contacts. This cost in online marketing is designated by the English term-abbreviation CPA, or Cost Per Action – “price per action”.
How to calculate the cost of an application
CPA = Total advertising budget / Total number of applications received .
The amount in the numerator of the formula includes all expenses for promoting a product or service, that is, the cost of advertising and the services of marketers, as well as the tools they use, because they may be paid.
Let's calculate, for example, the cost of an application in an online store of household appliances. PR expenses amounted to 9,000 rubles, and new customers purchased 15 products. CPA = 9,000 / 15 = 600 rubles.
However, business can take different forms, and for some areas, calculating CPA is not so easy. For example, in some cases, a lead is not a purchase and may not lead to one in the end - in this case, it is of poor quality. So it is worth thinking in advance about how to get more applications for services or goods.
Applications in different business areas differ. Thus, a lead in an online store is a direct purchase of a product presented on the site, and furniture or door manufacturers receive applications russian phone number example
in the form of orders for calculation. In private clinics, accordingly, a lead looks like an appointment with a doctor.
The essence of any application on the Internet
An application has its own price – this is the amount that has to be paid for the client to leave their contacts. This cost in online marketing is designated by the English term-abbreviation CPA, or Cost Per Action – “price per action”.
How to calculate the cost of an application
CPA = Total advertising budget / Total number of applications received .
The amount in the numerator of the formula includes all expenses for promoting a product or service, that is, the cost of advertising and the services of marketers, as well as the tools they use, because they may be paid.
Let's calculate, for example, the cost of an application in an online store of household appliances. PR expenses amounted to 9,000 rubles, and new customers purchased 15 products. CPA = 9,000 / 15 = 600 rubles.
However, business can take different forms, and for some areas, calculating CPA is not so easy. For example, in some cases, a lead is not a purchase and may not lead to one in the end - in this case, it is of poor quality. So it is worth thinking in advance about how to get more applications for services or goods.