If there is one thing that is certain about social media, it is that in the world of communication things change in the blink of an eye. To reach the top, and stay there, it is essential to be constantly learning, and that is why our strategy for communicating on social media must be open to changes.
In recent years, social media has become the most direct and widely used means of communication for brands and consumers. You can tell if you are a good online communicator if you meet at least 4 of the 5 points listed below. Do you dare to put yourself to the test?
5 tips for communicating properly on social media
Read to communicate better
Social Media Management Readings
Reading a lot will make you a good communicator. It may seem a bit banal, but it's a reality. The more general and specific knowledge we have on a topic, the better we can carry out the daily tasks of a good communication professional. It's true that many people are born with ingenuity, but that quality requires daily fuel. By reading the work of people who are leaders in your sector, you'll be able to acquire the necessary material to respond to circumstances with ease and agility, whether with a well-written post or a comment on social media.
Know your audience
Target audience management
This is essential for any communicator. You need to know who you are addressing in order to offer them content tailored to their tastes and needs. Conduct a study of your target audience, create a buyer persona and imagine that you are addressing this fictional character every time you make a post. Think of it as something similar to giving a birthday present: the better you know your readers, the more likely you are to get it right.
Get to know social media
Social media management
Facebook, Twitter, Instagram, Linkedin, Pinterest… There are so many networks through which you can communicate, but on which of them does your target audience really have a presence? That is the first question you need to answer. Then, it is important for you to know that not all networks work the same ; some serve to gain brand image, others to get leads… depending on what your company needs, you will have to communicate on one or several networks.
On the other hand, it is important that when communicating on social media, you maintain a certain consonance, that the brand image is always clear and the publications follow the same trend, but at the same time, social media are different and each of them must be worked on independently.
The ideal times to publish on each network are not the same either, so creating a carefully studied communication plan is essential to doing a good job as a community manager.
Online courses on social media management
Although we are covering the key points in a very superficial way, kuwait phone numbers at this point it will be clear to you that it is not an easy task and that the more knowledge you have on the subject, the greater the probability of success. Right?
Fortunately, there are several online courses that teach us how to optimally manage each social network and all the tools that surround them. To know how to communicate on social networks, it is not enough to have people skills and communication skills, you have to be able to create a strategy and monitor it.
Soak up all the knowledge you can about statistics through Google Analytics, tools that help you unify your accounts or Social Media Management in general so that your professional networks can meet real business objectives.
Don't be afraid
Communicate without fear
Finally, don't be afraid and take risks. Often, the fear of failure makes us err on the side of caution, and on social media this translates into being mediocre. Of course, your company's image is not a topic that should be handled lightly, but if you have applied all the previous points, it is time to take risks and let yourself go. Look at the accounts that have the most notoriety and learn from them. They are those whose responses are not automated, those that ignore the "correct" and go one step further. Face the issue, use expressions that engage your audience and show that behind these networks there are real people and not a robot without a sense of humor.
Do you apply any of the points we have mentioned? Are you a true expert in social media management? We are sure that you are and that is why we encourage you to demonstrate your skills not only in your business, but also in your CV by taking advantage of the subsidized courses that are available to consolidate knowledge and be able to accredit it. If, on the other hand, you have realized that you still do not know much about the subject, take some training to learn from scratch and so that the next time someone questions your good work as a communicator, you will already be a true expert.
Young blonde girl taking an online social media course on a laptop