Use social proof to encourage more signups
Posted: Sat Dec 21, 2024 3:27 am
People have different needs and preferences, and potential subscribers may skip subscribing to your mailing list if the content doesn’t match their specific preferences. Therefore, one of the most effective ways to grow and maintain an email list is to offer different email subscription options that provide specific content based on different needs. For example, if you have accounting directors email lists a content marketing blog, you can have segmented email lists for content creation, SEO, WordPress optimization, etc. This way, a subscriber who is interested in receiving emails about SEO can subscribe to this email list and won’t have to receive tons of emails about WordPress optimization if this topic doesn’t interest them.
When you offer multiple subscription options, you increase the chances of a visitor subscribing to one of your lists. It will also help improve your email click-through rates and, consequently, your revenue.
Below is an example of a segmented email list that allows subscribers to choose their preferred list.
Humans are like a herd of animals. No matter who or what, they always seek social acceptance. In today's modern world, people observe other people's purchasing behavior before buying anything.
For example, consider how often you've bought something because someone recommended it. Or how many times you looked for online reviews before buying something. If you've done any of these, you've been influenced by the social proof you received before making the purchase. You decided to buy because you were convinced by a real person and not by marketing copy from the company.
Therefore, you should take advantage of this to grow your email list. Even numbers show that social proof is a powerful tool to help you expand your email list and your profits. According to a recent study, at least 91% of young people between the ages of 18-34 look for social proof reviews and personal recommendations from someone close to them before making a purchasing decision.
You can easily show social proof by displaying subscriber counts or reviews from happy customers on your site. Here's an example:
Offer special deals, giveaways, and run contests
People like freebies; it is human nature to want to benefit from something for free.
Another great way to quickly grow your email list is to offer an incentive for signing up. You could offer a discount on your product or service or freebies, such as a free eBook or course.
The idea is to offer something that your target audience finds valuable.
For example, if you own a bakery, you can offer a coupon discount that people can redeem at your stores on specific days of the week.
Here's another good example: HubSpot offers free eBooks to people who subscribe to their mailing lists.
When you offer multiple subscription options, you increase the chances of a visitor subscribing to one of your lists. It will also help improve your email click-through rates and, consequently, your revenue.
Below is an example of a segmented email list that allows subscribers to choose their preferred list.
Humans are like a herd of animals. No matter who or what, they always seek social acceptance. In today's modern world, people observe other people's purchasing behavior before buying anything.
For example, consider how often you've bought something because someone recommended it. Or how many times you looked for online reviews before buying something. If you've done any of these, you've been influenced by the social proof you received before making the purchase. You decided to buy because you were convinced by a real person and not by marketing copy from the company.
Therefore, you should take advantage of this to grow your email list. Even numbers show that social proof is a powerful tool to help you expand your email list and your profits. According to a recent study, at least 91% of young people between the ages of 18-34 look for social proof reviews and personal recommendations from someone close to them before making a purchasing decision.
You can easily show social proof by displaying subscriber counts or reviews from happy customers on your site. Here's an example:
Offer special deals, giveaways, and run contests
People like freebies; it is human nature to want to benefit from something for free.
Another great way to quickly grow your email list is to offer an incentive for signing up. You could offer a discount on your product or service or freebies, such as a free eBook or course.
The idea is to offer something that your target audience finds valuable.
For example, if you own a bakery, you can offer a coupon discount that people can redeem at your stores on specific days of the week.
Here's another good example: HubSpot offers free eBooks to people who subscribe to their mailing lists.