Acompany loses 25% of its customers per year . Keeping your current customers loyal to your brand is therefore at least as important as reaching potential customers. With the help of user statistics, it is becoming increasingly easier to get an accurate picture of your customers and to respond to this with your online marketing strategy. In this article, you will read how you can use personalized retargeting to increase the loyalty of your customers.
You probably know it: you search online for running shoes and then you are followed by advertisements for exactly this pair of running shoes on every website you visit. This is an example of retargeting: showing advertisements to people who have previously visited your website or have shown interest in a certain product. It is a good way to show your current customers personally relevant advertisements.
Analyzing customer behavior
In order to approach your customers personally with relevant advertisements and content, it is important to have a good picture of them. It is difficult to find out exactly what your visitors think hospitality industry email list and what their needs are. However, with the help of data from Google Analytics, you can analyze the behavior of your visitors and learn a lot about them. What are they interested in? What kind of products do they buy? How often do they do this? Where do they live? Answer these questions based on user statistics, and you will already have a good picture of who your most loyal customers are and what their behavior is on your website. By then dividing them into different categories, you can offer very targeted advertisements or content that are relevant to this group. Think of categories based on frequent purchases, location or number of visits to certain product pages.
It is difficult to know exactly what your visitors think and what their needs are. However, with the help of data from Google Analytics, you can analyze the behavior of your visitors and learn a lot about them.
From user statistics to effective retargeting
In practice, personalized retargeting unfortunately often goes wrong and many possibilities are left unused. Therefore, try to 'think along with your customer' as a brand. Address them with relevant advertisements and content that they can really use. The following four examples show how you can effectively use user statistics for a retargeting campaign, aimed at retaining customers.