Online video length
Is your video too long? Consider splitting it up and making it a series.
Custom thumbnail
Even before the viewer starts a video, he has to be convinced. Do I click the play button or not ? In addition to a catchy title, it is important to choose an appealing thumbnail.
You see a lot of videos with a random frame as a thumbnail. This often doesn't appeal to the imagination. The quality of the image is usually not optimal and gives no expectation of the content. In the example below, the vloggers have created their own thumbnail and even photoshopped it where necessary to make it even more appealing.
Two thumbnails in YouTube
Mobile videos
Think carefully in advance about which channel you want to make the video for. Are you posting it on YouTube, Facebook or your own website? On Facebook, videos are played automatically, without audio. This means that you have to attract a lot of attention in the beginning, otherwise your target group will scroll past it. In addition, it is advisable to add subtitles, so that the message is also clear without audio. Many people scroll through their timeline when they are waiting somewhere or on the train and then turn off the sound. Also consider the device on which videos are viewed most. If that is mainly mobile, your content must be suitable for smaller dimensions.
Who in the video?
Lead generation videos often have one or more hospitals email database people telling your story. You can choose to use animations, although that often appeals to the imagination a little less. Using people creates more trust and that is what we need to generate leads. According to Ben Parr, it is especially interesting to let experts speak.
Who do you show in the video?
Video is science
Does it work or not? Measuring is knowing. You can not only measure conversions, but also many other KPIs with various video platforms such as Wistia or Vidyard . What percentage clicks on the play button, how many viewers watch until the end and after how many seconds does the viewer drop out? These figures tell us about the success of the video. What does the viewer find interesting or not? Does something need to be adjusted in the content? Use this information to make future videos even sharper.