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Posted: Mon Dec 23, 2024 8:17 am
Website / Content Management: WordPress
Web analytics: Google Analytics
CRM: Hubspot, Insightly
Email Marketing: Mailchimp, Benchmark
Online surveys: Survey Monkey, Google Forms
Social media management: Hootsuite, Likeablehub
The above tools often have a free basic version and a more advanced, paid version. Whether these applications are sufficient depends on the desired number of users, the (data) complexity and the ambition level of an organization. It is fair to say that larger organizations, with diverse data sources, will have to look for other (paid) CRM solutions.
Another extremely cost-effective platform is Fiverr.com : a site where all kinds of services (website design, WordPress troubleshooting, translations, logo design, etc.) are offered starting at – as the name suggests – five dollars. In my experience, there is quite a bit of chaff among the wheat, but most of the services provided are of a decent standard and offer entrepreneurs a way to keep marketing costs low. An attractive option for startups and smaller SMEs.
5. Get help
Due to their limited budget, startups, like SMEs, hosptial ceos mailing list will be reluctant to hire (temporarily or structurally) marketing knowledge. However, specialists will have to be involved regularly because the right experience is lacking internally.
The field of (online) marketing is specializing at a rapid pace. Content marketers, conversion specialists, Adwords experts, e-mail marketing gurus: the specialist marketer knows a great deal about one marketing medium or sub-area. This means that specialists will regularly be flown in to help with, for example, optimizing Facebook ads. Of course, there is little wrong with this. However, there is a risk that isolated components of the marketing mix will be tackled, without a coherent vision of the total customer journey emerging. Startups, which usually have customer journey thinking in their genes, will fall into this trap less quickly than the average SME. But both start-ups and SMEs would do well to consciously work on an integrated marketing approach.
The real investment
Whether we call it 'growth hacking' or 'marketing', it is certain that SMEs can learn a lot from the way startups think about their product, their customer and the way they find and serve this customer. The investment in money can be limited here. Modern digital marketing is now more than ever within reach of all companies, even the less wealthy. The real investment lies in the will to look at the opportunities that exist with a fresh perspective.
Web analytics: Google Analytics
CRM: Hubspot, Insightly
Email Marketing: Mailchimp, Benchmark
Online surveys: Survey Monkey, Google Forms
Social media management: Hootsuite, Likeablehub
The above tools often have a free basic version and a more advanced, paid version. Whether these applications are sufficient depends on the desired number of users, the (data) complexity and the ambition level of an organization. It is fair to say that larger organizations, with diverse data sources, will have to look for other (paid) CRM solutions.
Another extremely cost-effective platform is Fiverr.com : a site where all kinds of services (website design, WordPress troubleshooting, translations, logo design, etc.) are offered starting at – as the name suggests – five dollars. In my experience, there is quite a bit of chaff among the wheat, but most of the services provided are of a decent standard and offer entrepreneurs a way to keep marketing costs low. An attractive option for startups and smaller SMEs.
5. Get help
Due to their limited budget, startups, like SMEs, hosptial ceos mailing list will be reluctant to hire (temporarily or structurally) marketing knowledge. However, specialists will have to be involved regularly because the right experience is lacking internally.
The field of (online) marketing is specializing at a rapid pace. Content marketers, conversion specialists, Adwords experts, e-mail marketing gurus: the specialist marketer knows a great deal about one marketing medium or sub-area. This means that specialists will regularly be flown in to help with, for example, optimizing Facebook ads. Of course, there is little wrong with this. However, there is a risk that isolated components of the marketing mix will be tackled, without a coherent vision of the total customer journey emerging. Startups, which usually have customer journey thinking in their genes, will fall into this trap less quickly than the average SME. But both start-ups and SMEs would do well to consciously work on an integrated marketing approach.
The real investment
Whether we call it 'growth hacking' or 'marketing', it is certain that SMEs can learn a lot from the way startups think about their product, their customer and the way they find and serve this customer. The investment in money can be limited here. Modern digital marketing is now more than ever within reach of all companies, even the less wealthy. The real investment lies in the will to look at the opportunities that exist with a fresh perspective.