To love or not to love? The responsibility of being a lovemark
Posted: Mon Dec 23, 2024 8:24 am
While some brands celebrate Valentine's Day with offers and discounts, many others aspire to be a ' lovemark' by creating emotional bonds with their customers. Beyond the complicated task of becoming a 'loved brand' by consumers, at Uzink, as experts in brand creation , we want to reveal the responsibility of being a lovemark . This is the key for companies like Apple or Starbucks that behave like authentic lovemarks and consolidate this title over time.
Table of Contents
How should a lovemark behave?
Examples of a responsible lovemark
What are the benefits of being a lovemark?
How should a lovemark behave?
– Offer new things . A lovemark must be constantly innovating with new products, services, promotions…
– Meeting expectations . No matter how much a consumer korea phone number sms loves a brand, if its quality deteriorates, customers will no longer be loyal.
– Knowing how to ask for forgiveness . Although a lovemark should try to be perfect, sometimes it can make mistakes. Admitting the mistake and apologizing in time is commendable.
– Be a business and social example. Beyond its business, a lovemark must have a good corporate social responsibility policy.
Examples of a responsible lovemark
Looking at what the most successful love brands of the moment are doing will help us better understand this concept of responsibility.
Apple , the love brand par excellence, is praised around the world for its revolutionary products . However, its commitment goes further and it has launched an environmental policy based on reducing the impact of its activity and using renewable energy . Thus, its new headquarters in California has self-sustaining buildings and a surface area of 65,000 square meters of solar panels .
Starbucks , which is loved for its philosophy around the world of coffee , is also doing its bit in the social sphere and has shown its disagreement with Donald Trump's immigration policy. The company recently announced a refugee recruitment program in the 75 countries in which it is present.
In another sense , Ikea also demonstrates its lovemark qualities beyond its furniture and its interior design concept . Thus, every time it receives complaints about a product, it studies them and, if there is significant evidence of possible damage, it makes them public. The latest incident occurred with the MYSINGSÖ beach chairs . After receiving five reports of falls and crushed fingers caused by the chairs, the company has withdrawn them and advised its customers to return them.
Table of Contents
How should a lovemark behave?
Examples of a responsible lovemark
What are the benefits of being a lovemark?
How should a lovemark behave?
– Offer new things . A lovemark must be constantly innovating with new products, services, promotions…
– Meeting expectations . No matter how much a consumer korea phone number sms loves a brand, if its quality deteriorates, customers will no longer be loyal.
– Knowing how to ask for forgiveness . Although a lovemark should try to be perfect, sometimes it can make mistakes. Admitting the mistake and apologizing in time is commendable.
– Be a business and social example. Beyond its business, a lovemark must have a good corporate social responsibility policy.
Examples of a responsible lovemark
Looking at what the most successful love brands of the moment are doing will help us better understand this concept of responsibility.
Apple , the love brand par excellence, is praised around the world for its revolutionary products . However, its commitment goes further and it has launched an environmental policy based on reducing the impact of its activity and using renewable energy . Thus, its new headquarters in California has self-sustaining buildings and a surface area of 65,000 square meters of solar panels .
Starbucks , which is loved for its philosophy around the world of coffee , is also doing its bit in the social sphere and has shown its disagreement with Donald Trump's immigration policy. The company recently announced a refugee recruitment program in the 75 countries in which it is present.
In another sense , Ikea also demonstrates its lovemark qualities beyond its furniture and its interior design concept . Thus, every time it receives complaints about a product, it studies them and, if there is significant evidence of possible damage, it makes them public. The latest incident occurred with the MYSINGSÖ beach chairs . After receiving five reports of falls and crushed fingers caused by the chairs, the company has withdrawn them and advised its customers to return them.