Latest trends for developing a Marketing Plan
Posted: Mon Dec 23, 2024 8:27 am
Marketing trends are changing. They are changing very quickly and require professionals who know how to adapt effectively to the new demands of the market. This is reflected in the latest social study CMO Survey prepared by Deloitte and recently published. At Uzink, specialized in marketing consulting , we analyze the 4 success factors to develop a Marketing Plan that every strategy director must take into account. Because now, more than ever, our goal is to build relationships and experiences focused on the consumer.
Table of Contents
4 new success factors for developing a Marketing Plan
1. Incorporate the Big Data concept
2. More strategic talent
3. Dialogue with the client
4. A new role for marketing consultancies
4 new success factors for developing a Marketing Plan
1. Incorporate the Big Data concept
Our consumers access different technological devices on a daily basis (from computers, mobile phones or new wearables). This new trend has created a large amount of data that, when properly korea whatsapp number interpreted, becomes an opportunity to create more effective marketing campaigns. The study carried out by Deloitte highlights the importance of working with this new information to design offers and build campaigns focused on smaller population groups.
2. More strategic talent
Our actions are multiplying in the face of the growing number of channels and audiences. For this reason, the innovative and creative capacity to create impactful campaigns with a global vision has become one of the fundamental factors in developing a Marketing Plan . Strategic talent is an essential quality for those responsible for marketing in companies.
3. Dialogue with the client
We already have two-way channels, although many brands have not yet managed to implement truly direct communication with their audience. Customers want to talk to brands and be heard. Therefore, one of the factors of success will be to create conversations and relationships with our customers , on any channel, at any time and, in addition, with a strategic sense.
4. A new role for marketing consultancies
One of the most sensitive issues, revealed by the Deloitte study, is the relationship between client and agency. The pressure for immediacy and results forces us to think about a new role for marketing consultancies. Specialised companies must be able to create new dynamics with our clients to get even more involved and combine the talent and technology of both parties.
At Uzink we take on the challenge. New trends highlight the importance of data interpretation, innovative vision, the creation of conversations and the involvement between client and agency. In short, 4 new success factors for developing a marketing plan that we must have on our work table.
Table of Contents
4 new success factors for developing a Marketing Plan
1. Incorporate the Big Data concept
2. More strategic talent
3. Dialogue with the client
4. A new role for marketing consultancies
4 new success factors for developing a Marketing Plan
1. Incorporate the Big Data concept
Our consumers access different technological devices on a daily basis (from computers, mobile phones or new wearables). This new trend has created a large amount of data that, when properly korea whatsapp number interpreted, becomes an opportunity to create more effective marketing campaigns. The study carried out by Deloitte highlights the importance of working with this new information to design offers and build campaigns focused on smaller population groups.
2. More strategic talent
Our actions are multiplying in the face of the growing number of channels and audiences. For this reason, the innovative and creative capacity to create impactful campaigns with a global vision has become one of the fundamental factors in developing a Marketing Plan . Strategic talent is an essential quality for those responsible for marketing in companies.
3. Dialogue with the client
We already have two-way channels, although many brands have not yet managed to implement truly direct communication with their audience. Customers want to talk to brands and be heard. Therefore, one of the factors of success will be to create conversations and relationships with our customers , on any channel, at any time and, in addition, with a strategic sense.
4. A new role for marketing consultancies
One of the most sensitive issues, revealed by the Deloitte study, is the relationship between client and agency. The pressure for immediacy and results forces us to think about a new role for marketing consultancies. Specialised companies must be able to create new dynamics with our clients to get even more involved and combine the talent and technology of both parties.
At Uzink we take on the challenge. New trends highlight the importance of data interpretation, innovative vision, the creation of conversations and the involvement between client and agency. In short, 4 new success factors for developing a marketing plan that we must have on our work table.