To be or not to be: How to create sustainable brands
Posted: Mon Dec 23, 2024 8:33 am
How to create sustainable brands
Table of Contents
Consumers are already changing
How to create sustainable brands
It's not a question of the future. It's the present! Consumers' social and environmental awareness is growing every day and companies must be prepared to respond to their demands. At Uzink, branding experts , we analyze the keys to creating sustainable brands that earn the true and lasting trust of their customers.
Consumers are already changing
Experts and studies confirm that the trend is a reality, it is global and it is happening now . According to market research , conducted by IBM in 28 countries and in collaboration with the National Retail korean mobile number Federation (NRF), the importance of brand values has grown substantially. In 2019, one third of people stopped buying one of their favorite brands because they lost confidence in the company.
Price or convenience are no longer the main factors in a purchasing decision. Now, brand values outweigh these factors. The study shows that consumers, regardless of age or purchasing power, are willing to pay more for products and services aligned with their values . 70% admit that they prefer to choose sustainable, transparent brands that are consistent with their values, even if they are more expensive. 57% acknowledge that they are willing to change their purchasing habits to choose brands that help them reduce their environmental impact . And 79% declare the importance for them of choosing brands with certifications.
How to create sustainable brands
At Uzink we help entrepreneurs and companies to create or convert their businesses into sustainable brands. How do we do it?
We work on strategic positioning that defines the company's values to ensure its authenticity and competitiveness in the market. A brand is more than just a graphic identity.
We design a cross-cutting action plan that brings these values coherently to all areas of the company, both internally and externally. Brand values are more than just marketing messages.
We develop a calendar with actions in which we involve the community and make the impact of our brand, in addition to being commercial, also social and environmental. From theory to practice.
As we said in the title of this article, either we are sustainable or we are not.
Table of Contents
Consumers are already changing
How to create sustainable brands
It's not a question of the future. It's the present! Consumers' social and environmental awareness is growing every day and companies must be prepared to respond to their demands. At Uzink, branding experts , we analyze the keys to creating sustainable brands that earn the true and lasting trust of their customers.
Consumers are already changing
Experts and studies confirm that the trend is a reality, it is global and it is happening now . According to market research , conducted by IBM in 28 countries and in collaboration with the National Retail korean mobile number Federation (NRF), the importance of brand values has grown substantially. In 2019, one third of people stopped buying one of their favorite brands because they lost confidence in the company.
Price or convenience are no longer the main factors in a purchasing decision. Now, brand values outweigh these factors. The study shows that consumers, regardless of age or purchasing power, are willing to pay more for products and services aligned with their values . 70% admit that they prefer to choose sustainable, transparent brands that are consistent with their values, even if they are more expensive. 57% acknowledge that they are willing to change their purchasing habits to choose brands that help them reduce their environmental impact . And 79% declare the importance for them of choosing brands with certifications.
How to create sustainable brands
At Uzink we help entrepreneurs and companies to create or convert their businesses into sustainable brands. How do we do it?
We work on strategic positioning that defines the company's values to ensure its authenticity and competitiveness in the market. A brand is more than just a graphic identity.
We design a cross-cutting action plan that brings these values coherently to all areas of the company, both internally and externally. Brand values are more than just marketing messages.
We develop a calendar with actions in which we involve the community and make the impact of our brand, in addition to being commercial, also social and environmental. From theory to practice.
As we said in the title of this article, either we are sustainable or we are not.