The video must be interesting to our audience, very useful or funny.
Posted: Mon Dec 23, 2024 8:37 am
YouTube is the second most searched website on the planet, just behind Google. In recent years, YouTube has become a gigantic social network and is a perfect platform for almost all projects.
According to the IAB Spain study published in 2019, YouTube is also the second most valued social network in Spain, only behind WhatsApp. It is also the 3rd most used social network in our country.
As many of you already know, YouTube is owned by Google, which creates advantages when we use this network as a digital marketing technique: we can take advantage of it to do SEO and SEM. In fact, SEO on YouTube is one of the best techniques when it comes to boosting content views, especially at the beginning of the strategy.
How to improve SEO on Youtube
All digital marketing techniques need to be tested and optimized in order to scale. The same happens with YouTube, and we may miss the mark at first. For this reason, we recommend keeping an open mind and continuing to try different strategies until we find the most suitable one for the project. In the long run, we will achieve good results, as long as we use metrics and analytics well.
Finding the right keyword
If we want to attract visitors, followers and the long-awaited conversions, we must find the right keyword for our service, product, etc. To achieve this goal, we can use the Google Ads keyword tool, just as it is done in SEO projects on websites.
However, YouTube also provides us with tools to find ideas from searches carried out on the social network itself.
YouTube Search Ideas:
When we perform a search on YouTube, we will see that the search engine itself provides us with ideas corresponding to popular search terms. We can choose as a keyword whatever best suits the idea of our video.
seo ideas on youtube
YouTube Analytics Report:
You can find this report in YouTube Studio. Under >>> Coverage >>> Traffic sources >>> YouTube search. Here you can see the words that other users have used to find our videos.
seo reports on youtube
This is very interesting information because it tells you which keywords trigger your videos and how users behave in relation to them. We can also use this information to optimize videos already published, but we will explain this later.
With these 3 tools we can choose the most appropriate keyword. It will be important to make a good choice if we want the video to receive the maximum number of visits possible. Remember that we are interested in appearing in YouTube search results but also in Google, which is the most used search engine in the world.
google search box for videos
Making a proper video for SEO on YouTube
Tips for writing a script for SEO
It is highly recommended that the brand appears in the first 5 seconds of the video. Why? If we ever want to run campaigns, it is great, since YouTube requires users to watch their ads for 5 seconds. This way, we can make sure that the user sees our brand, even if it is just for a moment. Even so, if we know in advance that the videos will not be used for SEM , the brand can appear later without any problem.
Another tip is to make sure your video engages your viewers. If viewers leave after a short time of playing, your metrics may suffer. This is the equivalent of bounce rate on the web. You will be rewarded by YouTube if you get viewers to stay watching your video for as long as possible. If it's the whole video, even better!
We can achieve this goal in the following ways:
That the content of the video corresponds to the selected keyword
Don't beat around the bush at the beginning of the video, talk about the main content right from the start.
If the video is very long, it is important to mention the content that will appear later. In addition, YouTube allows you to segment the playback bar to help the user view the content. It also allows you to put a timeline in the description.
Every project is different and will have different needs. Some techniques may work better than others depending on the type of video.
Interaction is a very important element, it is a good idea to add a call to action so that users “like” the video if they liked it or subscribe to stay up to date with future content. Better recorded and edited videos mean a noticeable improvement in metrics. Having said that, we understand that at the beginning of the project the videos are more modest since the budget can be reduced. The point is to test the strategy and see what works.
At seosve we have found that the longer the video, the better.
It makes sense, as with any other medium, YouTube wants users to landline number philippines spend as much time as possible on its platform, so that they see as many ads as possible. If you make a 6-hour video keep users glued to the screen, the almighty algorithm will reward you.
It's not just short videos that are popular, but long videos must be taken into account. Of course, it also costs a lot more to make a 2-hour video than a 20-minute one. If you fill up a large part of those 2 hours with unnecessary content, it will not give the same result. Remember that the user must stay on the video for as long as possible to see us rewarded.
Posting the video right - Optimizing for SEO
You will need to prepare the title, description and some tags. These 3 elements must include the previously selected keyword. We should also add other keywords related to the content of the video.
If you also include links to a blog post, a page on your website or other social networks in the description, you can also improve the metrics of other channels.
details to fill in on the video
You have to be entertaining and answer the question that the user asks when searching on YouTube. You can add translations, add the video category, language, etc.
Adding an attractive preview image is likely to improve our CTR. CTR is a very important factor when ranking. The image, the title of the video and the first few lines of the description would be the equivalent of metadata in Google search results.
When all fields have been filled in we can publish.
Getting organic visits
It is necessary for your videos to be featured or “embedded” on other pages to bring more visitors. Here are some tips on how to do it:
Creating a good context on the YouTube channel
Create keyword-driven playlists, improve design and descriptions.
Add the video to your website.
Embedding the video in the corresponding post or page will improve your SEO in both directions, both on the YouTube channel and on your page.
Link building on pages in the same sector
You can publish your video on forums, communities, influencers or other websites in the sector you specialise in. These links are the best for improving your positioning.
Creation of newsletters and other social networks
You can include videos in your emails. Mailchimp lets you send videos and Gmail plays them in the email.
For other social networks you can add the link that is generated when sharing on YouTube or uploading the video.
If your channel is B2B you can use your videos in AdWords campaigns.
According to the IAB Spain study published in 2019, YouTube is also the second most valued social network in Spain, only behind WhatsApp. It is also the 3rd most used social network in our country.
As many of you already know, YouTube is owned by Google, which creates advantages when we use this network as a digital marketing technique: we can take advantage of it to do SEO and SEM. In fact, SEO on YouTube is one of the best techniques when it comes to boosting content views, especially at the beginning of the strategy.
How to improve SEO on Youtube
All digital marketing techniques need to be tested and optimized in order to scale. The same happens with YouTube, and we may miss the mark at first. For this reason, we recommend keeping an open mind and continuing to try different strategies until we find the most suitable one for the project. In the long run, we will achieve good results, as long as we use metrics and analytics well.
Finding the right keyword
If we want to attract visitors, followers and the long-awaited conversions, we must find the right keyword for our service, product, etc. To achieve this goal, we can use the Google Ads keyword tool, just as it is done in SEO projects on websites.
However, YouTube also provides us with tools to find ideas from searches carried out on the social network itself.
YouTube Search Ideas:
When we perform a search on YouTube, we will see that the search engine itself provides us with ideas corresponding to popular search terms. We can choose as a keyword whatever best suits the idea of our video.
seo ideas on youtube
YouTube Analytics Report:
You can find this report in YouTube Studio. Under >>> Coverage >>> Traffic sources >>> YouTube search. Here you can see the words that other users have used to find our videos.
seo reports on youtube
This is very interesting information because it tells you which keywords trigger your videos and how users behave in relation to them. We can also use this information to optimize videos already published, but we will explain this later.
With these 3 tools we can choose the most appropriate keyword. It will be important to make a good choice if we want the video to receive the maximum number of visits possible. Remember that we are interested in appearing in YouTube search results but also in Google, which is the most used search engine in the world.
google search box for videos
Making a proper video for SEO on YouTube
Tips for writing a script for SEO
It is highly recommended that the brand appears in the first 5 seconds of the video. Why? If we ever want to run campaigns, it is great, since YouTube requires users to watch their ads for 5 seconds. This way, we can make sure that the user sees our brand, even if it is just for a moment. Even so, if we know in advance that the videos will not be used for SEM , the brand can appear later without any problem.
Another tip is to make sure your video engages your viewers. If viewers leave after a short time of playing, your metrics may suffer. This is the equivalent of bounce rate on the web. You will be rewarded by YouTube if you get viewers to stay watching your video for as long as possible. If it's the whole video, even better!
We can achieve this goal in the following ways:
That the content of the video corresponds to the selected keyword
Don't beat around the bush at the beginning of the video, talk about the main content right from the start.
If the video is very long, it is important to mention the content that will appear later. In addition, YouTube allows you to segment the playback bar to help the user view the content. It also allows you to put a timeline in the description.
Every project is different and will have different needs. Some techniques may work better than others depending on the type of video.
Interaction is a very important element, it is a good idea to add a call to action so that users “like” the video if they liked it or subscribe to stay up to date with future content. Better recorded and edited videos mean a noticeable improvement in metrics. Having said that, we understand that at the beginning of the project the videos are more modest since the budget can be reduced. The point is to test the strategy and see what works.
At seosve we have found that the longer the video, the better.
It makes sense, as with any other medium, YouTube wants users to landline number philippines spend as much time as possible on its platform, so that they see as many ads as possible. If you make a 6-hour video keep users glued to the screen, the almighty algorithm will reward you.
It's not just short videos that are popular, but long videos must be taken into account. Of course, it also costs a lot more to make a 2-hour video than a 20-minute one. If you fill up a large part of those 2 hours with unnecessary content, it will not give the same result. Remember that the user must stay on the video for as long as possible to see us rewarded.
Posting the video right - Optimizing for SEO
You will need to prepare the title, description and some tags. These 3 elements must include the previously selected keyword. We should also add other keywords related to the content of the video.
If you also include links to a blog post, a page on your website or other social networks in the description, you can also improve the metrics of other channels.
details to fill in on the video
You have to be entertaining and answer the question that the user asks when searching on YouTube. You can add translations, add the video category, language, etc.
Adding an attractive preview image is likely to improve our CTR. CTR is a very important factor when ranking. The image, the title of the video and the first few lines of the description would be the equivalent of metadata in Google search results.
When all fields have been filled in we can publish.
Getting organic visits
It is necessary for your videos to be featured or “embedded” on other pages to bring more visitors. Here are some tips on how to do it:
Creating a good context on the YouTube channel
Create keyword-driven playlists, improve design and descriptions.
Add the video to your website.
Embedding the video in the corresponding post or page will improve your SEO in both directions, both on the YouTube channel and on your page.
Link building on pages in the same sector
You can publish your video on forums, communities, influencers or other websites in the sector you specialise in. These links are the best for improving your positioning.
Creation of newsletters and other social networks
You can include videos in your emails. Mailchimp lets you send videos and Gmail plays them in the email.
For other social networks you can add the link that is generated when sharing on YouTube or uploading the video.
If your channel is B2B you can use your videos in AdWords campaigns.