Let's recap:
New Facebook update hurts Pages. What now?
5 tips for interactive content on the new Facebook
What is the difference between promoting a Facebook post and advertising?
Why is a Facebook ad rejected?
Get more out of your Facebook ads with lookalike audiences
Instagram product tagging
The social channels were not idle in the first part of 2018. In addition to Facebook, Instagram and WhatsApp also came with various updates. We would like to highlight a few nice ones.
An update of Instagram offers great opportunities for webshops. You are no longer limited to a single link in your bio. It is possible to tag products in your content, allowing users to click through directly. In order to activate Instagram Shopping , you must meet a few conditions. Think of converting your account to a business profile and creating a Facebook catalogue that you link to your account.
Chances are your customers use WhatsApp daily to communicate with others. Do you want to offer them the possibility to contact you via the messaging app? Now that WhatsApp Business has officially been rolled out in the Netherlands , you can . In 6 steps you are ready to use it.
It fits in nicely with the need of consumers for direct and fast contact. You can also facilitate this by a live chat on your website . Although it sounds easy, chatting with your customers, there is still some work required on an operational level.
To recap:
Instagram Shopping: Selling Through Product iran telegram data Tagging
WhatsApp Business: the step-by-step plan to get started right away
Getting Started with Chat on Your Website: 5 Essential Tips
Chatbot
Chatbots & artificial intelligence
If your customers chat with a chatbot, you don't need to use manpower. Artificial intelligence , the basis of chatbots, may be closer and more accessible than you think . The technology is developing rapidly, which makes various applications possible. For example: chatbots as work planners, which can automatically complete messages, assign them to the right employee or give them the right tag. Another interesting development of chatbots is the use of bots for lead generation . Do you want to get started with a chatbot? When developing a chatbot for your organization, you will encounter 7 steps .
Chatbots and voice have something important in common: artificial intelligence. According to Servion Global Solutions, AI will support 95 percent of all customer interactions by 2025. Now that the Google Assistant is available in Dutch, and the Google Home is expected to be launched on the market this year , it is also a good idea to prepare your organization for voice. Voice can make a big difference in the customer journey: suddenly the consumer no longer consciously chooses a brand, but the device makes that choice. Based on artificial intelligence. Is your organization prepared.