Our dear entrepreneur Angela, always attentive to digital marketing trends, wants to continue advancing in the dissemination of her small craft business.
The question is, can I become a reference blogger in my sector ? Indeed, blogs have been revived due to their ability to generate interaction with the user and gain authority in a subject. Together with the influence that social networks provide, Angela can be a reference in the crafts sector...
How to be an influential blogger.
The first thing Angela realizes is that she knows everything about the world of crafts, but she doesn't know the rules by which a blog works and is of interest to the public. Íñigo, her marketing teacher , had already told her about the ability to position her website that a blog can provide, but she is not clear on how to configure each article or how to plan them efficiently.
How to learn about blogging and social media.
Once you have decided to become a blogger, you will plan a small training plan with Íñigo. First, you will learn how to use the blog control panel that you will associate with your virtual store , how to create new entries (blog articles) and how to choose categories and labels to keep all the information you share well organized.
Images are also very important, so you have downloaded the ebook “photography guide for bloggers” that will help you get photos for your blog and for the social networks with which you intend to promote it. To find out more about the influence you can achieve
Elements to take into account to be a great blogger and position the website
On other occasions, Angela had already considered the issue of positioning her virtual store, so she had learned how to make a list of keywords , but now she wants to write 'properly' so once she has spoken with her marketing teacher she has identified these 10 factors to include in her posts:
Title . Must include the keyword
Url . It should be friendly, not too long and with a correct structure based on the categories.
Heading tags . Only one H2 should be generated and the rest should be indicated in cascade.
Keyword density. It is important to include them in the text, but in a balanced way. Angela should not obsess, trying to make readability and interest the priority.
Position of keywords . Indicating them in the title, the first paragraph and some heading will give search engines correct clues about the subject of the article.
Length: The text must have enough information, with less than 300 words it will lack authority.
Meta description. This field is displayed in search results, so including the keyword and explaining to the reader what they will find can improve the number of visits.
Optimized images. Including keywords in the alt attributes and in the file title will help improve positioning and appear in image search results.
Optimized links . If you select to open in a new window, this will improve the time spent on the post. Include both internal and external links.
User Experience . If the website loads quickly, all the better, so as a blogger, Angela should upload lightweight photos so that the website as a whole is 'light' and make sure that the content is responsive.
Other blog elements to consider
blogger using wordpress
In addition to writing the articles, Angela realizes that blog management includes a technical part, which without being complicated requires some specific training : Each CMS works with different parts, so in WordPress you can install different plugins to get extra functionality and expand the initial design. These programs or applications in Prestashop are called 'modules' or 'components' in Joomla .
The most personal and media-friendly part of the work throug grootste beleggersdatabase h which Angela wants to become a reference blogger is the dissemination and creation of a personal brand. To do this, she has downloaded the ebook “How to be an influencer” with which she adds knowledge to the experience she already has in customer service on social networks and intends to become known as an expert in craftsmanship who can give valuable information to her followers about this field.
To do this, she adapts the digital strategy that she had already prepared for the online store, now adding blog posts and the existence of her personal profiles on social networks that will help spread the publications on craft topics with which she will provide content for the blog.
In short, Angela is taking on a new project that, as always, requires structured and quality training to avoid getting lost in the world of YouTubers, where it is not always easy to find what you are looking for. If you want to follow in her footsteps, browse through the links in this article or access training related to digital marketing and social media management .