Build trust with your donors
Posted: Sat Apr 05, 2025 5:59 am
One of the best ways to encourage your donors to return and make larger donations is to establish trust. Build a relationship with your donors by sending regular emails and offering special benefits when they make recurring donations.
Increase donations by connecting your list to an email auto responder. Then, b2b email list once someone signs up for your email list, they will be added to a donor list. This way, you can grow your donor list and increase your donations!
12. Take Advantage of Different Content Types for Fundraising Emails
There are a variety of ways you can use different types of content in your fundraising email . You can use news articles, blog posts, and other forms of content to add depth and context to your story.
Include a link to a relevant article and help your audience make a connection between your organization and the content.
You can also use images or a class diagram example to accompany your story. Images can bring your story to life and help your audience visualize the impact of their donation.
13. Use automation to increase email marketing success
Email is known to be a time-consuming and labor-intensive method of giving. With so much work involved, it’s no wonder many nonprofits struggle with email fundraising. To make it easier, you can take advantage of automation .
Email marketing tools can help you create and send your email campaigns. This can help you collect more donations and spend less time on email marketing. The type of tools you use will depend on your needs and what is most cost effective for your organization.
Choose an email marketing tool that works best for your needs and budget. For example, you may want to use a tool that allows you to segment your audience and track email open rates.
14. Incorporate video into your email marketing
Videos are an increasingly popular type of content for email marketing. They help your story come to life, but they can also help you raise more donations. There are two ways you can add videos to your fundraising email campaign.
First, you can create a video specifically for your email fundraiser. For example, you can create a video about your organization’s mission and cause and include them as subject lines . This can help inform your audience and inspire them to donate. Using FlexClip , an online video editor, it’s easy to create a fundraising video.
Secondly, you can embed an existing video on your website. If you already have a video on your website, you can add a link to it in your email.
15. Use content marketing to grow your donor base
Email marketing is a crucial part of the fundraising strategy for many nonprofits. It helps keep your donors engaged and gives you a way to remind them of your cause and encourage them to donate.
However, many nonprofits find that email fundraising doesn’t raise the amount of money they would like. In this scenario, it’s important to have a nonprofit email strategy where you reinforce the message you deliver with each email with other forms of content.
The reality of email marketing is that you can further amplify your message with other forms of content. For example, you can use videos, blog posts, and social media posts in addition to your emails to create a comprehensive content marketing plan.
Content marketing combines the best parts of different forms of content and helps you create a cohesive story that is integrated with your brand.
Increase donations by connecting your list to an email auto responder. Then, b2b email list once someone signs up for your email list, they will be added to a donor list. This way, you can grow your donor list and increase your donations!
12. Take Advantage of Different Content Types for Fundraising Emails
There are a variety of ways you can use different types of content in your fundraising email . You can use news articles, blog posts, and other forms of content to add depth and context to your story.
Include a link to a relevant article and help your audience make a connection between your organization and the content.
You can also use images or a class diagram example to accompany your story. Images can bring your story to life and help your audience visualize the impact of their donation.
13. Use automation to increase email marketing success
Email is known to be a time-consuming and labor-intensive method of giving. With so much work involved, it’s no wonder many nonprofits struggle with email fundraising. To make it easier, you can take advantage of automation .
Email marketing tools can help you create and send your email campaigns. This can help you collect more donations and spend less time on email marketing. The type of tools you use will depend on your needs and what is most cost effective for your organization.
Choose an email marketing tool that works best for your needs and budget. For example, you may want to use a tool that allows you to segment your audience and track email open rates.
14. Incorporate video into your email marketing
Videos are an increasingly popular type of content for email marketing. They help your story come to life, but they can also help you raise more donations. There are two ways you can add videos to your fundraising email campaign.
First, you can create a video specifically for your email fundraiser. For example, you can create a video about your organization’s mission and cause and include them as subject lines . This can help inform your audience and inspire them to donate. Using FlexClip , an online video editor, it’s easy to create a fundraising video.
Secondly, you can embed an existing video on your website. If you already have a video on your website, you can add a link to it in your email.
15. Use content marketing to grow your donor base
Email marketing is a crucial part of the fundraising strategy for many nonprofits. It helps keep your donors engaged and gives you a way to remind them of your cause and encourage them to donate.
However, many nonprofits find that email fundraising doesn’t raise the amount of money they would like. In this scenario, it’s important to have a nonprofit email strategy where you reinforce the message you deliver with each email with other forms of content.
The reality of email marketing is that you can further amplify your message with other forms of content. For example, you can use videos, blog posts, and social media posts in addition to your emails to create a comprehensive content marketing plan.
Content marketing combines the best parts of different forms of content and helps you create a cohesive story that is integrated with your brand.