How to perform query clustering
Posted: Sat Apr 19, 2025 4:15 am
How to perform query clustering manually and what services can be used to automate this process.
The semantic core of the site may contain a large volume of keywords, by which the company will set up advertising. To simplify the work with keys, they are combined into groups by a common feature, by the similarity of search results for them - into clusters. For example, the keywords "buy a car" and "buy a car in Moscow" are similar, they can be line data combined into one group. But the request "buy car mats" will fall into another cluster.
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We explain in our material how to cluster queries and optimize work with advertising and organic traffic.
Read also: what is clustering and why divide key queries into groups.
The semantic core of the site may contain a large volume of keywords, by which the company will set up advertising. To simplify the work with keys, they are combined into groups by a common feature, by the similarity of search results for them - into clusters. For example, the keywords "buy a car" and "buy a car in Moscow" are similar, they can be line data combined into one group. But the request "buy car mats" will fall into another cluster.
Want to master end-to-end analytics?
Attend a regular analytics master class from Roistat.
Connect
We explain in our material how to cluster queries and optimize work with advertising and organic traffic.
Read also: what is clustering and why divide key queries into groups.