Continuous monitoring and adaptation of the strategy

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Throughout the project, the agency's employees tested creatives, changed audiences, experimented with offers, and kept what worked. Decisions were based on real data, which allowed them to minimize risks and increase the effectiveness of each new initiative.

Throughout the project, regular monitoring and adaptation of advertising campaigns was carried out based on data from Roistat and changes in the market. This allowed not only to maintain high efficiency of advertising campaigns, but also to respond to challenges arising from fluctuations in interest rates and changes in preferential terms.

Example
The agency found that an ad with the headline "Spacious apartments in Krasnodar! Down payment 0 rubles" generated many applications that converted well. To enhance the effect, this creative was adapted to linkedin data various formats in VK ADS, which increased the number of quality leads.

Such approaches and flexibility in decision-making allowed us not only to keep the cost of a qualified lead within the KPI, but also to improve results, even when external market conditions change.

Results
Here are the main indicators that demonstrate the effectiveness of the chosen strategy:


As a result, the Laika agency achieved success in advertising campaigns thanks to the use of end-to-end analytics. Constant monitoring and data analysis allowed for prompt decision-making: if an ad did not generate interest, it was immediately turned off, and if the audience did not move from interest to purchase, the campaign was adjusted. This approach of constant comparison with planned indicators and adaptation to the current situation helped achieve positive results even in difficult market conditions.