The Pros of Working with a Digital Marketing Agency
Posted: Sat Apr 19, 2025 5:13 am
Pros and Cons of Working with a Marketing Agency
Now that you know what a marketing agency is and what a freelancer is, you’re ready to evaluate the pros and cons of working with each to manage your digital marketing. Below is a detailed overview of the advantages and disadvantages you might encounter.
Broad Skills Range : Digital marketing agencies take the burden of hiring for you. They bring in top designers, strategists, and content experts to provide clients with a variety of skills. These professionals often have malaysia phone number list years of experience, meaning you won’t have to endlessly repeat yourself or worry about your message getting skewed as it travels from your account manager to each professional. Because these people are experts in their field, you don’t have to come to the agency with everything already thought out. They’ll ask questions and help you dig deeper into your strategy to find the best solutions based on a variety of factors.
Digital tools and resources : Because agencies work with many clients, they typically have more resources than the average freelancer. These resources may include access to more advanced tools and better technology to help you with your marketing needs. That’s not to say a freelancer won’t have any technology at all, but it’s often more limited since the cost is spread across fewer clients rather than dozens. Some of the tools you can get from working with a digital agency include social media management platforms with deep analytics, automation programs to take your marketing to the next level, and analytics software to help you fine-tune your strategy.
Scalability : A major problem that growing companies face when working with a freelancer is the inability to keep the same person around for long periods of time as your business grows. Having one person handle all of your marketing can mean you can’t run large campaigns for several months of the year, such as during peak seasons. It’s physically impossible for one person to handle that much work at one time.
Now that you know what a marketing agency is and what a freelancer is, you’re ready to evaluate the pros and cons of working with each to manage your digital marketing. Below is a detailed overview of the advantages and disadvantages you might encounter.
Broad Skills Range : Digital marketing agencies take the burden of hiring for you. They bring in top designers, strategists, and content experts to provide clients with a variety of skills. These professionals often have malaysia phone number list years of experience, meaning you won’t have to endlessly repeat yourself or worry about your message getting skewed as it travels from your account manager to each professional. Because these people are experts in their field, you don’t have to come to the agency with everything already thought out. They’ll ask questions and help you dig deeper into your strategy to find the best solutions based on a variety of factors.
Digital tools and resources : Because agencies work with many clients, they typically have more resources than the average freelancer. These resources may include access to more advanced tools and better technology to help you with your marketing needs. That’s not to say a freelancer won’t have any technology at all, but it’s often more limited since the cost is spread across fewer clients rather than dozens. Some of the tools you can get from working with a digital agency include social media management platforms with deep analytics, automation programs to take your marketing to the next level, and analytics software to help you fine-tune your strategy.
Scalability : A major problem that growing companies face when working with a freelancer is the inability to keep the same person around for long periods of time as your business grows. Having one person handle all of your marketing can mean you can’t run large campaigns for several months of the year, such as during peak seasons. It’s physically impossible for one person to handle that much work at one time.