AB Data

With this map, you'll take two characteristics of your competition. For example, it could be their cinematic style, or the approach they take to their topics (audience, themselves, or both). Having a graphic representation of the perception of other channels in the niche will allow you to identify spaces with less competition. If you really want to create something unique and with greece phone number data greater content value, you'll have to look for those empty spaces. As you can see, creating this map is very simple, and you can create it in your Google Drive .




This is just the first step, but there are many other things you can do, such as creating marketing personas, a differentiation strategy, etc. But we'll cover that in other chapters.

I know that targeting a niche will be a little scary because there are fewer people interested in this topic, but don't worry, it's just your first step. Just like an entrepreneur, you'll search for niches and conquer them little by little, gaining followers until you become a very popular channel.

Finally, I want to talk to you about channel research and tone. All of your content will depend on how well or poorly you present the information. At the end of the day, if you don't deliver what you promised, your followers will stop watching. Be fun and stick to the tone you've chosen for your channel. Your YouTube page will become a brand, and only you decide how you want it to be perceived.