Culture: the authentic carrier of every successful employer brand
Posted: Sun Apr 20, 2025 3:23 am
The second pillar, culture , represents a company's values and social environment. An authentic and well-practiced corporate culture creates a sense of belonging and promotes engagement. The employer branding strategy must therefore focus on the company's cultural values and characteristics to foster long-term loyalty. According to self-determination theory, social connectedness is another key need that is fulfilled by a strong cultural environment. If leadership guidelines exist in the values that promote autonomy, hong kong phone number data culture is the strongest motivational factor, as it serves two aspects of self-determination theory: social connectedness and autonomy.
Culture as an employer branding factor means
Authenticity: The company’s values, vision and mission must be communicated authentically and lived in everyday life.
Cohesion and team spirit: Team activities and cultural campaigns strengthen cohesion and loyalty. In an open culture, people support and stand up for one another.
Co-creation and employee advocacy: Participation systems and corporate social responsibility (CSR) initiatives promote engagement and reputation. This turns your team into representatives of the company and actively promotes the culture externally.
Reputation and Corporate Identity: A clear brand image creates trust and identification. The company's values and social responsibility must also be visible externally to strengthen the company's reputation as an employer.
In a strong corporate culture, employees feel safe and valued. Team members who see themselves as "brand champions" particularly reinforce this culture. To also engage less enthusiastic team members, employer branding measures should aim to win over skeptics to the employer brand and constructively address potential resistance.If the culture is described inauthentically in external communication, this will tend to encourage cynics and agnostics.
Culture as an employer branding factor means
Authenticity: The company’s values, vision and mission must be communicated authentically and lived in everyday life.
Cohesion and team spirit: Team activities and cultural campaigns strengthen cohesion and loyalty. In an open culture, people support and stand up for one another.
Co-creation and employee advocacy: Participation systems and corporate social responsibility (CSR) initiatives promote engagement and reputation. This turns your team into representatives of the company and actively promotes the culture externally.
Reputation and Corporate Identity: A clear brand image creates trust and identification. The company's values and social responsibility must also be visible externally to strengthen the company's reputation as an employer.
In a strong corporate culture, employees feel safe and valued. Team members who see themselves as "brand champions" particularly reinforce this culture. To also engage less enthusiastic team members, employer branding measures should aim to win over skeptics to the employer brand and constructively address potential resistance.If the culture is described inauthentically in external communication, this will tend to encourage cynics and agnostics.